{"id":3477,"date":"2023-01-01T06:54:46","date_gmt":"2023-01-01T09:54:46","guid":{"rendered":"http:\/\/sebastianpendino.com\/?page_id=3477"},"modified":"2023-01-18T20:09:17","modified_gmt":"2023-01-18T23:09:17","slug":"copywriting","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/copywriting\/","title":{"rendered":"Qu\u00e9 significa Copywriting"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 significa Copywriting?<\/h2>\n\n\n\n<p>El <strong>copywriting<\/strong> es el arte y t\u00e9cnica de redactar promociones de ventas y otros materiales de marketing para productos, servicios, campa\u00f1as de recaudaci\u00f3n de fondos y m\u00e1s. El objetivo es persuadir a las personas para que tomen medidas, ya sea comprando algo, ingresando una direcci\u00f3n de correo electr\u00f3nico, donando dinero o haciendo clic en un bot\u00f3n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Cuando se trata de <strong>copywriting en marketing y publicidad<\/strong> de una marca, la redacci\u00f3n de textos publicitarios es una habilidad importante que debe tener un <strong>copywriter <\/strong>que es la persona encargada de redactar los textos para todo tipo de anuncio publicitario, tanto en gr\u00e1fica como para audio y v\u00eddeo.<\/p>\n<\/blockquote>\n\n\n\n<p>Hoy en d\u00eda el <strong>copywriting web<\/strong> hace referencia a las t\u00e9cnicas de redacci\u00f3n publicitaria para conseguir vender un producto o servicio a los usuarios de un sitio web.&nbsp;El <strong>copywriting<\/strong> suele ir de la mano con el <a href=\"\/redactor-seo-que-es\/\">SEO y la&nbsp;Redacci\u00f3n SEO<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Algunos estilos&nbsp;de copywriting:<\/h3>\n\n\n\n<ol>\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/copywriting-web-ernesto-ortiz\/\">Web copywriting<\/a><\/li>\n\n\n\n<li>Blog copywriting<\/li>\n\n\n\n<li>Email copywriting<\/li>\n\n\n\n<li>Copywriting para Youtube y podcasts.<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/copywriting-landing-pages\/\">Copywriting para landing pages<\/a><\/li>\n\n\n\n<li>Copywriting para gr\u00e1fica\/radio\/tv<\/li>\n\n\n\n<li>Copywriting para vendedores<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Cursos relacionados con copywriting:<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/curso-storytelling\/\">\u270d\ufe0f Curso de storytelling para marketing<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Videos entrevistas sobre copywriting:<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/copywriter-reinventarte\/\">\u00bfSer Copywriter? C\u00f3mo reinventarte y vender m\u00e1s servicios<\/a> (Luciana Chippano)<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/copywriting-web-ernesto-ortiz\/\">Mejora el Copywriting de tu Web para Convertir m\u00e1s<\/a> (Ernesto Ortiz)<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/copywriting-landing-pages\/\">Web Copywriting para Landing Pages de ventas<\/a> (Luciana Chippano)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Recursos relacionados:<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/copywriting-secretos-multiplicar-ventas-por-internet\/\">Copywriting, 10 secretos para multiplicar tus ventas online<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/embudo-ventas-etapas-proceso-compras\/\">El embudo de ventas y funnels automatizados<\/a>.<\/li>\n\n\n\n<li><a href=\"\/redactor-seo-que-es\/\">\u00bfQu\u00e9 es un redactor SEO, cu\u00e1nto gana, qu\u00e9 hace?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/storytelling-marcas\/\">Storytelling para Marcas, Estructuras y Plantillas<\/a>.<\/li>\n\n\n\n<li><a href=\"\/metodo-aida-otras-formulas-copywriting\/\">M\u00e9todo AIDA + otras F\u00f3rmulas de copywriting<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Tambi\u00e9n puedes querer saber qu\u00e9 significa:<\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriting\/\">Qu\u00e9 es copywriting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/storytelling\/\">Qu\u00e9 es el storytelling<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/storyteller\/\">Qu\u00e9 hace un storyteller<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":20303,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bf Qu\u00e9 significa Copywriting ?<\/title>\n<meta name=\"description\" content=\"Qu\u00e9 significa Copywriting: Copywritng Web son las t\u00e9cnicas de redacci\u00f3n publicitaria para conseguir vender un producto a los usuarios de un sitio web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Copywriting?\" \/>\n<meta property=\"og:description\" content=\"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. 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