{"id":22556,"date":"2023-07-26T10:59:00","date_gmt":"2023-07-26T13:59:00","guid":{"rendered":"https:\/\/sebastianpendino.com\/?post_type=que-significa&p=22556"},"modified":"2023-07-26T11:00:43","modified_gmt":"2023-07-26T14:00:43","slug":"auditoria-web","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/","title":{"rendered":"Auditor\u00eda Web"},"content":{"rendered":"\n

\u00bfQu\u00e9 es Auditor\u00eda Web?<\/h2>\n\n\n\n
Definici\u00f3n de auditor\u00eda web:<\/strong>

Una auditor\u00eda web es un proceso de evaluaci\u00f3n detallada de un sitio web en busca de errores o vac\u00edos en el rendimiento de las p\u00e1ginas. Dentro de un proceso de auditor\u00eda web, se analizan aspectos como la usabilidad, la optimizaci\u00f3n de los contenidos y los elementos t\u00e9cnicos.\"Auditor\u00eda<\/p> <\/div> <\/div>\n\n\n\n

\u00bfPor qu\u00e9 hacer una auditor\u00eda web?<\/h2>\n\n\n\n

El objetivo de una auditor\u00eda web<\/strong> es identificar \u00e1reas de mejora en el sitio web para mejorar su rendimiento y alcanzar sus objetivos. Una auditor\u00eda web puede ayudar a:<\/p>\n\n\n\n

    \n
  1. Detectar errores t\u00e9cnicos<\/strong> que pueden afectar al rendimiento del sitio web.<\/li>\n\n\n\n
  2. Mejorar la usabilidad web<\/strong> del sitio web para que sea m\u00e1s f\u00e1cil de navegar y utilizar.<\/li>\n\n\n\n
  3. Optimizar el contenido<\/strong> del sitio web para mejorar su visibilidad en los motores de b\u00fasqueda.<\/li>\n\n\n\n
  4. Identificar oportunidades<\/strong> de mejora en el marketing y la publicidad<\/strong> del sitio web.<\/li>\n<\/ol>\n\n\n\n

    Tipos de auditor\u00edas web<\/h2>\n\n\n\n

    Una auditor\u00eda web completa est\u00e1 compuesta por:<\/p>\n\n\n\n

      \n
    1. Auditor\u00eda web de usabilidad<\/a><\/li>\n\n\n\n
    2. Auditor\u00eda SEO<\/li>\n\n\n\n
    3. Auditor\u00eda de ciberseguridad<\/li>\n<\/ol>\n\n\n\n

      A su vez podemos dividir una auditor\u00eda web seg\u00fan:<\/p>\n\n\n\n

        \n
      1. Auditor\u00eda web (informativa)<\/li>\n\n\n\n
      2. Auditor\u00eda eCommerce<\/li>\n<\/ol>\n\n\n\n

        \u00bfQui\u00e9n hace una auditor\u00eda web?<\/h2>\n\n\n\n

        Una auditor\u00eda web puede ser realizada por un profesional de marketing digital<\/strong> o un desarrollador web.<\/strong> Es probable que el primero tenga un enfoque mayor en conversiones y ventas, mientras que el segundo en cuestiones m\u00e1s t\u00e9cnicas o de performance<\/em>.<\/p>\n\n\n\n

        \u00bfC\u00f3mo es el proceso de una auditor\u00eda web?<\/h2>\n\n\n\n

        El proceso de auditor\u00eda web suele incluir los siguientes pasos:<\/p>\n\n\n\n

          \n
        1. Recopilaci\u00f3n de informaci\u00f3n<\/strong> sobre el sitio web, incluyendo su contenido, dise\u00f1o, estructura y rendimiento.<\/li>\n\n\n\n
        2. An\u00e1lisis de la informaci\u00f3n<\/strong> recopilada para identificar \u00e1reas de mejora.<\/li>\n\n\n\n
        3. Generaci\u00f3n del informe<\/strong> de auditor\u00eda que recoja los hallazgos de la auditor\u00eda y las recomendaciones para mejorar el sitio web.<\/li>\n<\/ol>\n","protected":false},"author":1,"featured_media":22558,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"\nQu\u00e9 es Auditor\u00eda web - Definici\u00f3n, significado | Diccionario \ud83d\udd0e<\/title>\n<meta name=\"description\" content=\"Significado de Auditor\u00eda Web. \ud83d\udd0e Descubre en el completo Diccionario de Marketing Digital de qu\u00e9 es, ejemplos de auditor\u00eda web \u00bb\ud83d\udc49\u00a1Ver M\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es Auditor\u00eda web - Definici\u00f3n, significado | Diccionario \ud83d\udd0e\" \/>\n<meta property=\"og:description\" content=\"Significado de Auditor\u00eda Web. \ud83d\udd0e Descubre en el completo Diccionario de Marketing Digital de qu\u00e9 es, ejemplos de auditor\u00eda web \u00bb\ud83d\udc49\u00a1Ver M\u00e1s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T14:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/07\/que-significa-auditoria-web.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/\",\"url\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/\",\"name\":\"Qu\u00e9 es Auditor\u00eda web - Definici\u00f3n, significado | Diccionario \ud83d\udd0e\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/07\/que-significa-auditoria-web.webp\",\"datePublished\":\"2023-07-26T13:59:00+00:00\",\"dateModified\":\"2023-07-26T14:00:43+00:00\",\"description\":\"Significado de Auditor\u00eda Web. \ud83d\udd0e Descubre en el completo Diccionario de Marketing Digital de qu\u00e9 es, ejemplos de auditor\u00eda web \u00bb\ud83d\udc49\u00a1Ver M\u00e1s!\",\"breadcrumb\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/#faq-question-1690378853811\"}],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/auditoria-web\/#primaryimage\",\"url\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/07\/que-significa-auditoria-web.webp\",\"contentUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/07\/que-significa-auditoria-web.webp\",\"width\":800,\"height\":453,\"caption\":\"Qu\u00e9 significa Auditor\u00eda Web. 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