{"id":20302,"date":"2015-02-12T12:25:20","date_gmt":"2015-02-12T15:25:20","guid":{"rendered":"https:\/\/sebastianpendino.com\/?post_type=que-significa&#038;p=20302"},"modified":"2021-08-12T12:43:07","modified_gmt":"2021-08-12T15:43:07","slug":"storyteller","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/storyteller\/","title":{"rendered":"Qu\u00e9 hace un Storyteller"},"content":{"rendered":"<h2>\u00bfQu\u00e9 hace un Storyteller en marketing?<\/h2>\n<p>Es la persona que <strong>crea la historia de una marca<\/strong> para conectar emocionalmente con una audiencia (seguidores, clientes) para ayudarlos a entender los beneficios de los productos y servicios de la empresa.<\/p>\n<p>El storyteller tambi\u00e9n puede ser redactor publicitario, copywriter, comunicador especialista en marketing, etc.<\/p>\n<h3>Estructuras de storytelling<\/h3>\n<p>El storyteller se ayuda de estructuras conocidas y probadas para redactar las historias de las marcas y productos:<\/p>\n<ul>\n<li>Historia de &#8216;P\u00e9rdida y recuperaci\u00f3n&#8217;<\/li>\n<li>Historia de &#8216;El gran descubrimiento&#8217;<\/li>\n<li>Historia de &#8216;El h\u00e9roe renuente&#8217;<\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/viaje-del-heroe-storytelling\/\">Historia de &#8216;La jornada del h\u00e9roe&#8217;<\/a><\/li>\n<li>Historia de &#8216;El antih\u00e9roe&#8217;<\/li>\n<li>Historia\u00a0 de &#8216;El enemigo en com\u00fan&#8217;<\/li>\n<li>Historia de &#8216;Somos tan parecidos t\u00fa y yo&#8217;<\/li>\n<\/ul>\n<p>\ud83d\udca1 En este otro art\u00edculo vemos las <a href=\"https:\/\/sebastianpendino.com\/storytelling-marcas\/\">t\u00e9cnicas de storytelling explicadas<\/a>. Para ir m\u00e1s a fondo te recomiendo ver el programa del <a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/curso-storytelling\/\">curso de estructuras de storytelling para marketing.<\/a><\/p>\n<h4>Art\u00edculos del blog sobre copywriting:<\/h4>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/copywriting-secretos-multiplicar-ventas-por-internet\/\">Copywriting, 10 secretos para multiplicar tus ventas online<\/a><\/li>\n<\/ul>\n<h4>Tambi\u00e9n puedes querer saber qu\u00e9 significa:<\/h4>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriting\/\">Qu\u00e9 es copywriting<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/storytelling\/\">Qu\u00e9 es el storytelling<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriter\/\">Qu\u00e9 hace un copywriter<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":20305,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 hace un Storyteller \u2753 - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/storyteller\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 hace un Storyteller \u2753 - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 hace un Storyteller en marketing? 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