{"id":20143,"date":"2021-08-01T14:14:37","date_gmt":"2021-08-01T17:14:37","guid":{"rendered":"https:\/\/sebastianpendino.com\/?post_type=que-significa&#038;p=20143"},"modified":"2021-08-12T12:32:05","modified_gmt":"2021-08-12T15:32:05","slug":"storytelling","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/storytelling\/","title":{"rendered":"Qu\u00e9 significa Storytelling"},"content":{"rendered":"<h2>\u00bfQu\u00e9 significa Storytelling en marketing?<\/h2>\n<p><strong>El storytelling en marketing<\/strong> es el proceso de utilizar una narrativa para comunicar el mensaje de una marca a su audiencia. La historia puede ser real o irreal. Su prop\u00f3sito es convertirse en la \u00abbase\u00bb que transmitir\u00e1 el mensaje central de la marca.<\/p>\n<blockquote><p><strong>El objetivo del storytelling en marketing<\/strong> es activar sentimientos en la audiencia, sentimientos que los inspirar\u00e1n a actuar y hacer conexiones memorables con la marca, servicio o producto.<\/p><\/blockquote>\n<p><strong>Los especialistas en marketing utilizan el storytelling<\/strong> para ayudar a los consumidores a comprender por qu\u00e9 deber\u00edan interesarse por un producto o servicio. Y si el cliente puede identificarse con la historia, las marcas pueden establecer una relaci\u00f3n de confianza con su audiencia.<\/p>\n<h3>Estructuras de storytelling<\/h3>\n<p>El storyteller se ayuda de estructuras conocidas y probadas para redactar las historias de las marcas y productos:<\/p>\n<ul>\n<li>Historia de &#8216;P\u00e9rdida y recuperaci\u00f3n&#8217;<\/li>\n<li>Historia de &#8216;El gran descubrimiento&#8217;<\/li>\n<li>Historia de &#8216;El h\u00e9roe renuente&#8217;<\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/viaje-del-heroe-storytelling\/\">Historia de &#8216;La jornada del h\u00e9roe&#8217;<\/a><\/li>\n<li>Historia de &#8216;El antih\u00e9roe&#8217;<\/li>\n<li>Historia\u00a0 de &#8216;El enemigo en com\u00fan&#8217;<\/li>\n<li>Historia de &#8216;Somos tan parecidos t\u00fa y yo&#8217;<\/li>\n<\/ul>\n<p>\ud83d\udca1 En este otro art\u00edculo vemos las <a href=\"https:\/\/sebastianpendino.com\/storytelling-marcas\/\">t\u00e9cnicas de storytelling explicadas<\/a>. Para ir m\u00e1s a fondo te recomiendo ver el programa del <a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/curso-storytelling\/\">curso de estructuras de storytelling para marketing.<\/a><\/p>\n<h4>Tambi\u00e9n puedes querer saber qu\u00e9 significa:<\/h4>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriting\/\">Qu\u00e9 es copywriting<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/storyteller\/\">Qu\u00e9 hace un storyteller<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/copywriter\/\">Qu\u00e9 hace un copywriter<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":20145,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Storytelling en el Marketing Digital?<\/title>\n<meta name=\"description\" content=\"El storytelling en marketing es el proceso de utilizar una narrativa para comunicar el mensaje de una marca a su audiencia. \u00a1Aprende m\u00e1s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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