{"id":1287,"date":"2015-01-23T00:13:48","date_gmt":"2015-01-23T03:13:48","guid":{"rendered":"http:\/\/sebastianpendino.com\/?page_id=1287"},"modified":"2016-05-02T09:04:58","modified_gmt":"2016-05-02T12:04:58","slug":"lista-de-distribucion-suscriptores","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/lista-de-distribucion-suscriptores\/","title":{"rendered":"Qu\u00e9 es una Lista de Distribuci\u00f3n"},"content":{"rendered":"<blockquote><p>Una <strong>lista de distribuci\u00f3n o lista de suscriptores<\/strong> es una lista de e-mails de personas que poseen intereses en com\u00fan. Para formar parte de esta lista, las personas deben haber solicitado su incorporaci\u00f3n y en la mayor\u00eda de los casos se han sumado a cambio de recibir alg\u00fan beneficio (el <a title=\"Qu\u00e9 significa: \u201cGancho\u201d Digital\" href=\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\">\u201cgancho\u201d<\/a>).<\/p><\/blockquote>\n<p><strong>Filosof\u00eda b\u00e1sica de una lista de distribuci\u00f3n<\/strong><\/p>\n<p>Para que el usuario que est\u00e1 \u201cde paso\u201d por una web deje sus datos y se vuelva suscriptor de tu lista se deben cumplir con estos tres conceptos:<\/p>\n<ol>\n<li><strong>Permiso<\/strong><\/li>\n<li><strong>Recompensa<\/strong><\/li>\n<li><strong>Control<\/strong><\/li>\n<\/ol>\n<p><strong>PERMISO<\/strong><\/p>\n<ul>\n<li>Es el <strong>acuerdo previo<\/strong> entre quien env\u00eda y recibe. Quien deja sus datos quiere asegurarse que estos est\u00e1n siendo entregados a <strong>alguien de confianza.<\/strong><\/li>\n<li>Es el <strong>suscriptor quien autoriza<\/strong> a recibir tus correos electr\u00f3nicos y quien acepta dejar su nombre y e-mail.<\/li>\n<\/ul>\n<p><strong>RECOMPENSA<\/strong><\/p>\n<ul>\n<li><strong>La primera recompensa<\/strong>: ser\u00e1 el \u201cgancho\u201d ofrecido a trav\u00e9s de los <em>call to action<\/em> en la web. (ver cap\u00edtulo anterior)<\/li>\n<li><strong>La recompensa peri\u00f3dica.<\/strong> El correo recibido debe ofrecer alg\u00fan tipo de valor agregado para el lector: contenido relevante y gratuito, descuentos para compra de alg\u00fan producto o servicio, cursos o <em>eBooks<\/em> gratuitos relacionados con el sector del suscriptor.<\/li>\n<\/ul>\n<p><strong>CONTROL<\/strong><\/p>\n<p>El suscriptor de la lista siente que tiene el control ya que existe un acuerdo previo en cuanto a:<\/p>\n<ul>\n<li><strong>Frecuencia<\/strong> con que se recibir\u00e1n tus correos.<\/li>\n<li>El correo recibido <strong>no ser\u00e1 <em>spam<\/em><\/strong><\/li>\n<li>El suscriptor podr\u00e1 <strong>darse de baja de tu lista en cualquier momento<\/strong> y sin ning\u00fan costo.<\/li>\n<\/ul>\n<blockquote><p>El secreto de una lista de distribuci\u00f3n se encuentra en mantener y nunca traicionar la confianza de los suscriptores vendiendo la lista o enviando spam publicitario y dem\u00e1s.<\/p><\/blockquote>\n<h3>Tambi\u00e9n te puede interesar saber qu\u00e9 significa:<\/h3>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/lead-magnet\/\">Lead Magnet o\u00a0\u00abGancho\u00bb Digital<\/a><\/li>\n<li><a title=\"Qu\u00e9 significa: Call To Action\" href=\"https:\/\/sebastianpendino.com\/que-significa\/call-to-action-llamada-a-la-accion\/\">Call-To-Action (Llamada a la acci\u00f3n)<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":5661,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 es una Lista de Distribuci\u00f3n \u2753 - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"description\" content=\"Una lista de distribuci\u00f3n o lista de suscriptores es una lista de e-mails de personas que poseen intereses en com\u00fan. Para formar parte de esta lista...se han sumado a cambio de recibir alg\u00fan beneficio (el \u201cgancho\u201d).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/lista-de-distribucion-suscriptores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es una Lista de Distribuci\u00f3n \u2753 - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"Una lista de distribuci\u00f3n o lista de suscriptores es una lista de e-mails de personas que poseen intereses en com\u00fan. 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