{"id":1274,"date":"2015-01-22T23:37:59","date_gmt":"2015-01-23T02:37:59","guid":{"rendered":"http:\/\/sebastianpendino.com\/?page_id=1274"},"modified":"2021-08-12T12:46:03","modified_gmt":"2021-08-12T15:46:03","slug":"lead-magnet","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/","title":{"rendered":"Qu\u00e9 significa: Lead Magnet"},"content":{"rendered":"<blockquote><p>El<strong> \u201clead-magnet\u201d\u00a0<\/strong>es aquel elemento que anima a un usuario a intercambiar una forma de contacto directo (correo electr\u00f3nico o tel\u00e9fono) a cambio de recibir un beneficio.<\/p><\/blockquote>\n<p>Muchas veces llamado de <em><strong>gancho o freebie,<\/strong><\/em>\u00a0el lead-magnet puede tratarse de alg\u00fan contenido gratuito que se entrega a cambio de una forma de contacto. Por lo general, en sitios web o blogs, se ofrece descargar un PDF gratis a cambio de la suscripci\u00f3n al newsletter. El email recogido pasa a formar parte de la base de datos o <a href=\"https:\/\/sebastianpendino.com\/que-significa\/lista-de-distribucion-suscriptores\/\">lista de distribuci\u00f3n<\/a> de quien cre\u00f3 el lead-magnet.<\/p>\n<h3>TIPOS DE\u00a0LEAD-MAGNET<\/h3>\n<p><strong>Tem\u00e1ticas para un lead-magnet:<\/strong><\/p>\n<figure id=\"attachment_1738\" aria-describedby=\"caption-attachment-1738\" style=\"width: 230px\" class=\"wp-caption alignright\"><a href=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-descargando-libro-digital.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1738\" title=\"Ejemplo de Gancho Digital para captar seguidores descargando Libro digital\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-descargando-libro-digital.png\" alt=\"Ejemplo de Gancho Digital para captar seguidores descargando Libro digital\" width=\"230\" height=\"248\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-descargando-libro-digital.png 700w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-descargando-libro-digital-643x694.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-descargando-libro-digital-278x300.png 278w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><figcaption id=\"caption-attachment-1738\" class=\"wp-caption-text\">Ejemplo de <em>Lead Magnet<\/em>\u00a0para captar suscriptores\u00a0descargando un\u00a0eBook.<\/figcaption><\/figure>\n<ul>\n<li>eBook, informe, caso de \u00e9xito en formato PDF.<\/li>\n<li>Publicaci\u00f3n corta en PDF (m\u00e1x 15 p\u00e1ginas).\n<ul>\n<li>Listado de herramientas web.<\/li>\n<li>Caso de \u00e9xito.<\/li>\n<\/ul>\n<\/li>\n<li>Checklist, Hoja de ruta, mapa mental, <em>blueprint <\/em>(1 o 2 p\u00e1ginas).<\/li>\n<li>Hojas de trabajo, plantillas para imprimir.<\/li>\n<li>Paquetes de eBooks, publicaciones, plantillas, etc.<\/li>\n<li>Video curso\u00a0online b\u00e1sico para iniciarse en un tema.<\/li>\n<li>Curso automatizado por email secuenciales.<\/li>\n<li>Webinar gratis a cambio de registrarse con un e-mail.<\/li>\n<li>Prueba gratuita de un software online a cambio del registro.<\/li>\n<li>Aplicaci\u00f3n web (SaaS) automatizada que realiza una funci\u00f3n a cambio del email. (Ej: convertir DOC a PDF y enviar el PDF al email, test de SEO y los resultados se env\u00edan por email a un correo electr\u00f3nico.).<\/li>\n<li>Cupones de descuento para tiendas online (eCommerce).<\/li>\n<\/ul>\n<p><strong>El secreto del lead-magnet<\/strong>\u00a0se encuentra en ofrecer un beneficio para el usuario\u00a0a costo cero. De esta manera, obtendremos a\u00a0cambio, una forma de contacto directo con \u00e9l\u00a0para\u00a0poder comunicarnos\u00a0en el momento que se encuentre listo para comprar.<\/p>\n<figure id=\"attachment_1740\" aria-describedby=\"caption-attachment-1740\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1740\" title=\"Otro ejemplo de Gancho Digital para captar seguidores\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores.png\" alt=\"Otro ejemplo de Gancho Digital para captar seguidores\" width=\"600\" height=\"286\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores.png 900w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-643x306.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-800x381.png 800w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2015\/01\/ejemplo-de-gancho-digital-para-captar-seguidores-300x143.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-1740\" class=\"wp-caption-text\">Otro ejemplo de lead magnet\u00a0para captar\u00a0suscriptores<\/figcaption><\/figure>\n<h3>Tambi\u00e9n te puede interesar saber qu\u00e9 significa:<\/h3>\n<ul>\n<li><a title=\"Qu\u00e9 significa: Call To Action\" href=\"https:\/\/sebastianpendino.com\/que-significa\/call-to-action-llamada-a-la-accion\/\">Call-To-Action (Llamada a la acci\u00f3n)<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/que-significa\/landing-page-o-pagina-de-aterrizaje\/\"><em>Landing Page<\/em> o p\u00e1gina de aterrizaje<\/a><\/li>\n<li><a title=\"Qu\u00e9 significa: Lista de Distribuci\u00f3n\" href=\"https:\/\/sebastianpendino.com\/que-significa\/lista-de-distribucion-suscriptores\/\">Lista de Distribuci\u00f3n (Lista de suscriptores)<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":5665,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 significa: Lead Magnet<\/title>\n<meta name=\"description\" content=\"El \u201cLead Magnet\u201d es aquella acci\u00f3n de marketing que hace que un seguidor se anime a intercambiar una forma de contacto directo a cambio de un beneficio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 es el &quot;Gancho&quot; Digital\" \/>\n<meta property=\"og:description\" content=\"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T15:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\",\"url\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\",\"name\":\"Qu\u00e9 significa: Lead Magnet\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png\",\"datePublished\":\"2015-01-23T02:37:59+00:00\",\"dateModified\":\"2021-08-12T15:46:03+00:00\",\"description\":\"El \u201cLead Magnet\u201d es aquella acci\u00f3n de marketing que hace que un seguidor se anime a intercambiar una forma de contacto directo a cambio de un beneficio.\",\"breadcrumb\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage\",\"url\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png\",\"contentUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png\",\"width\":800,\"height\":453,\"caption\":\"que-es-un-lead-magnet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/sebastianpendino.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83d\udcda Diccionario de Marketing Digital\",\"item\":\"https:\/\/sebastianpendino.com\/que-significa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu\u00e9 significa: Lead Magnet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sebastianpendino.com\/#website\",\"url\":\"https:\/\/sebastianpendino.com\/\",\"name\":\"Sebasti\u00e1n Pendino\",\"description\":\"Marketing Digital y Negocios Online\",\"publisher\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"alternateName\":\"Seba Pendino\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sebastianpendino.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\",\"name\":\"Sebasti\u00e1n Pendino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png\",\"contentUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png\",\"width\":800,\"height\":300,\"caption\":\"Sebasti\u00e1n Pendino\"},\"logo\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/\"},\"description\":\"Consultor de marketing digital y negocios online. Formador y mentor de emprendedores. Speaker en conferencias y eventos. Presentador del podcast \\\"Hablando de Emprender\\\" y autor del libro \\\"Crea, Atrae y Monetiza\\\". +info\",\"sameAs\":[\"https:\/\/sebastianpendino.com\/\",\"https:\/\/www.facebook.com\/sebapendino\",\"https:\/\/www.instagram.com\/sebapendino\/\",\"https:\/\/www.linkedin.com\/in\/sebapendino\/\",\"https:\/\/www.pinterest.es\/sebapendino\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/SebaPendino\",\"https:\/\/www.youtube.com\/sebapendino\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 significa: Lead Magnet","description":"El \u201cLead Magnet\u201d es aquella acci\u00f3n de marketing que hace que un seguidor se anime a intercambiar una forma de contacto directo a cambio de un beneficio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 es el \"Gancho\" Digital","og_description":"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)","og_url":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/","og_site_name":"Sebasti\u00e1n Pendino","article_publisher":"https:\/\/www.facebook.com\/sebapendino","article_modified_time":"2021-08-12T15:46:03+00:00","og_image":[{"width":800,"height":453,"url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png","twitter_site":"@SebaPendino","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/","url":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/","name":"Qu\u00e9 significa: Lead Magnet","isPartOf":{"@id":"https:\/\/sebastianpendino.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage"},"image":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png","datePublished":"2015-01-23T02:37:59+00:00","dateModified":"2021-08-12T15:46:03+00:00","description":"El \u201cLead Magnet\u201d es aquella acci\u00f3n de marketing que hace que un seguidor se anime a intercambiar una forma de contacto directo a cambio de un beneficio.","breadcrumb":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#primaryimage","url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png","contentUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-lead-magnet.png","width":800,"height":453,"caption":"que-es-un-lead-magnet"},{"@type":"BreadcrumbList","@id":"https:\/\/sebastianpendino.com\/que-significa\/lead-magnet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/sebastianpendino.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udcda Diccionario de Marketing Digital","item":"https:\/\/sebastianpendino.com\/que-significa\/"},{"@type":"ListItem","position":3,"name":"Qu\u00e9 significa: Lead Magnet"}]},{"@type":"WebSite","@id":"https:\/\/sebastianpendino.com\/#website","url":"https:\/\/sebastianpendino.com\/","name":"Sebasti\u00e1n Pendino","description":"Marketing Digital y Negocios Online","publisher":{"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961"},"alternateName":"Seba Pendino","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sebastianpendino.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":["Person","Organization"],"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961","name":"Sebasti\u00e1n Pendino","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/","url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png","contentUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png","width":800,"height":300,"caption":"Sebasti\u00e1n Pendino"},"logo":{"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/"},"description":"Consultor de marketing digital y negocios online. Formador y mentor de emprendedores. Speaker en conferencias y eventos. Presentador del podcast \"Hablando de Emprender\" y autor del libro \"Crea, Atrae y Monetiza\". +info","sameAs":["https:\/\/sebastianpendino.com\/","https:\/\/www.facebook.com\/sebapendino","https:\/\/www.instagram.com\/sebapendino\/","https:\/\/www.linkedin.com\/in\/sebapendino\/","https:\/\/www.pinterest.es\/sebapendino\/","https:\/\/twitter.com\/https:\/\/twitter.com\/SebaPendino","https:\/\/www.youtube.com\/sebapendino"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa\/1274"}],"collection":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa"}],"about":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/types\/que-significa"}],"author":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":0,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa\/1274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/media\/5665"}],"wp:attachment":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/media?parent=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}