{"id":1206,"date":"2014-09-03T20:33:29","date_gmt":"2014-09-03T23:33:29","guid":{"rendered":"http:\/\/sebastianpendino.com\/?page_id=1206"},"modified":"2021-04-08T19:16:01","modified_gmt":"2021-04-08T22:16:01","slug":"embudo-de-ventas-digital-ventas-por-internet","status":"publish","type":"que-significa","link":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/","title":{"rendered":"Qu\u00e9 significa: Embudo de Ventas Digital"},"content":{"rendered":"<blockquote><p>El embudo de ventas digital es un <strong>esquema<\/strong> <strong>simplificado<\/strong>\u00a0que permite\u00a0<strong>explicar, analizar y corregir las distintas etapas del proceso de compra\u00a0en internet<\/strong> de<strong>\u00a0<\/strong>un emprendimiento digital.<\/p><\/blockquote>\n<p><strong>Tambi\u00e9n conocido como:<\/strong> <em>funnel de ventas, funnel de conversi\u00f3n, embudo de conversi\u00f3n.<\/em><\/p>\n<p><a href=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1734 alignright\" title=\"Esquema simplificado del nuevo embudo de ventas digital y ventas por internet\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema.png\" alt=\"Qu\u00e9 significa, Qu\u00e9 es el Embudo de Ventas Digital - Esquema\" width=\"399\" height=\"399\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema.png 700w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema-643x643.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema-100x100.png 100w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema-150x150.png 150w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema-300x300.png 300w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-significa-que-es-el-embudo-de-ventas-digital-esquema-600x600.png 600w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a>En la <strong>era industrial<\/strong> un producto se daba a conocer al mercado a trav\u00e9s de la publicidad para atraer el inter\u00e9s. Luego el consumidor se dirig\u00eda a un comercio para evaluar el producto y ver si era de su agrado y finalmente tomaba la decisi\u00f3n de compra.<\/p>\n<p>El <strong>nuevo embudo de ventas digital<\/strong> no es muy diferente del cl\u00e1sico.<\/p>\n<p>En la <strong>era digital<\/strong> y dentro de esta econom\u00eda el nuevo embudo queda <strong>diagramado<\/strong> de la siguiente manera en <strong>tres pasos:<\/strong><\/p>\n<h3>Esquema simplificado del nuevo embudo de ventas digital:<\/h3>\n<ol>\n<li><strong>Exhibir y atraer:<\/strong> se exhibe el producto\/servicio en la web o blog del emprendedor para atraer visitas desde los buscadores, redes sociales o publicidad de pago.<\/li>\n<li><strong>Evaluar y convertir:<\/strong> La visitas eval\u00faan el producto\/servicio y se trata de convertirlas en suscriptores de una lista de distribuci\u00f3n demostrando confianza y <em>expertise<\/em> en el tema.<\/li>\n<li><strong>Venta.<\/strong><\/li>\n<\/ol>\n<h3>Art\u00edculos relacionados sobre embudos de ventas y funnels:<\/h3>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/embudo-ventas-etapas-proceso-compras\/\">Crea tu Embudo de ventas y optimiza tu Funnel de conversi\u00f3n online.<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/embudo-ventas-convertir-usuarios-en-clientes\/\">Embudo de ventas. Convertir usuarios en clientes fidelizados.<\/a><\/li>\n<\/ul>\n<h3>Tambi\u00e9n te podr\u00eda interesar saber qu\u00e9 significa:<\/h3>\n<ul>\n<li><a title=\"Qu\u00e9 significa: Plataforma Digital de un emprendimiento online\" href=\"https:\/\/sebastianpendino.com\/que-significa\/plataforma-digital-de-un-emprendimiento-online\/\">\u00bfQu\u00e9\u00a0significa: Plataforma digital de un emprendimiento online?<\/a><\/li>\n<li><a title=\"Qu\u00e9 significa Tienda Virtual (o Tienda Online)\" href=\"https:\/\/sebastianpendino.com\/que-significa\/tienda-virtual-o-tienda-online\/\">\u00bfQu\u00e9 significa Tienda Virtual (o Tienda Online)?<\/a><\/li>\n<li><a title=\"Qu\u00e9 significa Pasarela de Pagos (o Plataforma de Pagos)\" href=\"https:\/\/sebastianpendino.com\/que-significa\/pasarela-de-pagos-o-plataforma-de-pagos\/\">\u00bfQu\u00e9 significa Pasarela de Pagos (o Plataforma de Pagos)?<\/a><\/li>\n<li><a title=\"Qu\u00e9 significa: Tr\u00e1fico Web y sus diferentes tipos\" href=\"https:\/\/sebastianpendino.com\/que-significa\/trafico-web-y-sus-diferentes-tipos\/\">Qu\u00e9 significa: Tr\u00e1fico Web y cu\u00e1les son los diferentes tipos<\/a><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":5664,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e9 significa: Embudo de Ventas Digital<\/title>\n<meta name=\"description\" content=\"El embudo de ventas digital es un esquema para simplificar la explicaci\u00f3n de c\u00f3mo funcionan los negocios digitales en internet. Consiste en tres pasos. #1 Exhibir y ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 significa: Embudo de Ventas Digital\" \/>\n<meta property=\"og:description\" content=\"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-08T22:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Qu\u00e9 significa: Embudo de Ventas Digital\" \/>\n<meta name=\"twitter:description\" content=\"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/\",\"url\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/\",\"name\":\"Qu\u00e9 significa: Embudo de Ventas Digital\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png\",\"datePublished\":\"2014-09-03T23:33:29+00:00\",\"dateModified\":\"2021-04-08T22:16:01+00:00\",\"description\":\"El embudo de ventas digital es un esquema para simplificar la explicaci\u00f3n de c\u00f3mo funcionan los negocios digitales en internet. Consiste en tres pasos. #1 Exhibir y ...\",\"breadcrumb\":{\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage\",\"url\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png\",\"contentUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png\",\"width\":800,\"height\":453,\"caption\":\"que-es-un-embudo-de-ventas\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/sebastianpendino.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ud83d\udcda Diccionario de Marketing Digital\",\"item\":\"https:\/\/sebastianpendino.com\/que-significa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu\u00e9 significa: Embudo de Ventas Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sebastianpendino.com\/#website\",\"url\":\"https:\/\/sebastianpendino.com\/\",\"name\":\"Sebasti\u00e1n Pendino\",\"description\":\"Marketing Digital y Negocios Online\",\"publisher\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"alternateName\":\"Seba Pendino\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sebastianpendino.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\",\"name\":\"Sebasti\u00e1n Pendino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png\",\"contentUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png\",\"width\":800,\"height\":300,\"caption\":\"Sebasti\u00e1n Pendino\"},\"logo\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/\"},\"description\":\"Consultor de marketing digital y negocios online. Formador y mentor de emprendedores. Speaker en conferencias y eventos. Presentador del podcast \\\"Hablando de Emprender\\\" y autor del libro \\\"Crea, Atrae y Monetiza\\\". +info\",\"sameAs\":[\"https:\/\/sebastianpendino.com\/\",\"https:\/\/www.facebook.com\/sebapendino\",\"https:\/\/www.instagram.com\/sebapendino\/\",\"https:\/\/www.linkedin.com\/in\/sebapendino\/\",\"https:\/\/www.pinterest.es\/sebapendino\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/SebaPendino\",\"https:\/\/www.youtube.com\/sebapendino\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u00e9 significa: Embudo de Ventas Digital","description":"El embudo de ventas digital es un esquema para simplificar la explicaci\u00f3n de c\u00f3mo funcionan los negocios digitales en internet. Consiste en tres pasos. #1 Exhibir y ...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/","og_locale":"es_ES","og_type":"article","og_title":"Qu\u00e9 significa: Embudo de Ventas Digital","og_description":"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)","og_url":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/","og_site_name":"Sebasti\u00e1n Pendino","article_publisher":"https:\/\/www.facebook.com\/sebapendino","article_modified_time":"2021-04-08T22:16:01+00:00","og_image":[{"width":800,"height":453,"url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Qu\u00e9 significa: Embudo de Ventas Digital","twitter_description":"DICCIONARIO DEL EMPRENDEDOR DIGITAL: siempre te preguntaste qu\u00e9 es o qu\u00e9 significa una determinada palabra. Como todo emprendedor no tienes ni siquiera el tiempo para Googlear esa palabra. Guarda este diccionario del emprendedor digital en tus favoritos y mantente siempre un paso m\u00e1s adelante que tus colegas ;-)","twitter_image":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png","twitter_site":"@SebaPendino","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/","url":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/","name":"Qu\u00e9 significa: Embudo de Ventas Digital","isPartOf":{"@id":"https:\/\/sebastianpendino.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage"},"image":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png","datePublished":"2014-09-03T23:33:29+00:00","dateModified":"2021-04-08T22:16:01+00:00","description":"El embudo de ventas digital es un esquema para simplificar la explicaci\u00f3n de c\u00f3mo funcionan los negocios digitales en internet. Consiste en tres pasos. #1 Exhibir y ...","breadcrumb":{"@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#primaryimage","url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png","contentUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2014\/09\/que-es-un-embudo-de-ventas.png","width":800,"height":453,"caption":"que-es-un-embudo-de-ventas"},{"@type":"BreadcrumbList","@id":"https:\/\/sebastianpendino.com\/que-significa\/embudo-de-ventas-digital-ventas-por-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/sebastianpendino.com\/"},{"@type":"ListItem","position":2,"name":"\ud83d\udcda Diccionario de Marketing Digital","item":"https:\/\/sebastianpendino.com\/que-significa\/"},{"@type":"ListItem","position":3,"name":"Qu\u00e9 significa: Embudo de Ventas Digital"}]},{"@type":"WebSite","@id":"https:\/\/sebastianpendino.com\/#website","url":"https:\/\/sebastianpendino.com\/","name":"Sebasti\u00e1n Pendino","description":"Marketing Digital y Negocios Online","publisher":{"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961"},"alternateName":"Seba Pendino","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sebastianpendino.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":["Person","Organization"],"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961","name":"Sebasti\u00e1n Pendino","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/","url":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png","contentUrl":"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/03\/logo-sebastian-pendino-schema.png","width":800,"height":300,"caption":"Sebasti\u00e1n Pendino"},"logo":{"@id":"https:\/\/sebastianpendino.com\/#\/schema\/person\/image\/"},"description":"Consultor de marketing digital y negocios online. Formador y mentor de emprendedores. Speaker en conferencias y eventos. Presentador del podcast \"Hablando de Emprender\" y autor del libro \"Crea, Atrae y Monetiza\". +info","sameAs":["https:\/\/sebastianpendino.com\/","https:\/\/www.facebook.com\/sebapendino","https:\/\/www.instagram.com\/sebapendino\/","https:\/\/www.linkedin.com\/in\/sebapendino\/","https:\/\/www.pinterest.es\/sebapendino\/","https:\/\/twitter.com\/https:\/\/twitter.com\/SebaPendino","https:\/\/www.youtube.com\/sebapendino"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa\/1206"}],"collection":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa"}],"about":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/types\/que-significa"}],"author":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":0,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/que-significa\/1206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/media\/5664"}],"wp:attachment":[{"href":"https:\/\/sebastianpendino.com\/wp-json\/wp\/v2\/media?parent=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}