{"id":9138,"date":"2017-04-08T09:23:11","date_gmt":"2017-04-08T12:23:11","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=9138"},"modified":"2023-01-23T09:39:55","modified_gmt":"2023-01-23T12:39:55","slug":"google-analytics-codigo-seguimiento-wordpress","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/","title":{"rendered":"C\u00f3mo instalar el c\u00f3digo de seguimiento de Google Analytics en WordPress"},"content":{"rendered":"<p>Siguiendo con nuestros art\u00edculos sobre Google Analytics hoy veremos <strong>c\u00f3mo instalar el c\u00f3digo de seguimiento<\/strong> (<em>tracking code<\/em>) de Google Analytics en una <strong>web creada en WordPress (.org)<\/strong><\/p>\n<p>En el caso que la web sea de las cl\u00e1sicas en HTML y CSS podr\u00e1s consultar:\u00a0<a href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-web-html\/\">c\u00f3mo instalar el tracking code en HTML<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Navegaci&oacute;n r&aacute;pida:<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#como-instalar-el-codigo-de-seguimiento-en-wordpress\" title=\"C\u00f3mo instalar el c\u00f3digo de seguimiento en\u00a0WordPress\">C\u00f3mo instalar el c\u00f3digo de seguimiento en\u00a0WordPress<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#instalar-el-codigo-de-seguimiento-en-la-plantilla-de-wordpress\" title=\"Instalar\u00a0el c\u00f3digo de seguimiento en la plantilla de WordPress\">Instalar\u00a0el c\u00f3digo de seguimiento en la plantilla de WordPress<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#plugins-de-wordpress-para-integrar-el-codigo-de-seguimiento\" title=\"Plugins de WordPress para integrar el c\u00f3digo de seguimiento\">Plugins de WordPress para integrar el c\u00f3digo de seguimiento<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#1-plugins-para-seguimiento-con-google-analytics\" title=\"#1 Plugins para seguimiento con Google Analytics\">#1 Plugins para seguimiento con Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#2-plugins-para-seguimiento-de-comercio-electronico-con-google-analytics\" title=\"#2 Plugins para seguimiento de comercio electr\u00f3nico con Google Analytics\">#2 Plugins para seguimiento de comercio electr\u00f3nico con Google Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#instalar-el-codigo-en-otras-plataformas\" title=\"Instalar el c\u00f3digo en otras plataformas\">Instalar el c\u00f3digo en otras plataformas<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#pasos-siguientes\" title=\"Pasos siguientes\">Pasos siguientes<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"como-instalar-el-codigo-de-seguimiento-en-wordpress\"><\/span>C\u00f3mo instalar el c\u00f3digo de seguimiento en\u00a0WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Repasemos lo visto al momento de\u00a0<a href=\"https:\/\/sebastianpendino.com\/google-analytics-como-crear-cuenta\/\">crear la cuenta de Google Analytics<\/a> (GA). Al finalizar el proceso de creaci\u00f3n de la cuenta el usuario ver\u00e1 aparecer en su pantalla un c\u00f3digo de seguimiento de GA (<em>tracking code<\/em>)\u00a0como este:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8298\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento.png\" alt=\"google-analytics-codigo-seguimiento\" width=\"600\" height=\"282\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento.png 600w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-550x259.png 550w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-370x174.png 370w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Ahora s\u00ed veamos c\u00f3mo instalar el tracking code en WordPress, tanto en la plantilla o a trav\u00e9s de plugins simples o para comercio electr\u00f3nico.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"instalar-el-codigo-de-seguimiento-en-la-plantilla-de-wordpress\"><\/span>Instalar\u00a0el c\u00f3digo de seguimiento en la plantilla de WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>En el mejor de los casos, si nuestra plantilla de WordPress viene preparada para <strong>insertar el c\u00f3digo de seguimiento<\/strong> de Google Analytics, podremos hacerlo de forma similar a la imagen (dependiendo de la plantilla).<\/p>\n<figure id=\"attachment_8299\" aria-describedby=\"caption-attachment-8299\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8299 size-full\" title=\"Como insertar el c\u00f3digo de seguimiento de GA con una plantilla de Genesis\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-wordpress.png\" alt=\"google-analytics-codigo-seguimiento-wordpress\" width=\"600\" height=\"207\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-wordpress.png 600w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-wordpress-550x190.png 550w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/google-analytics-codigo-seguimiento-wordpress-370x128.png 370w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-8299\" class=\"wp-caption-text\">Ejemplo: insertar el tracking code de Google Analytics con una plantilla Premium (Genesis).<\/figcaption><\/figure>\n<p>Para quien no desee complicaciones, en el apartado siguiente veremos algunos <a href=\"https:\/\/es.wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noopener\">plugins\u00a0para wordpress<\/a> que permiten obtener el mismo resultado.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"plugins-de-wordpress-para-integrar-el-codigo-de-seguimiento\"><\/span>Plugins de WordPress para integrar el c\u00f3digo de seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A continuaci\u00f3n veremos\u00a0un listado de <strong>plugins gratuitos para WordPress<\/strong> que permiten insertar el c\u00f3digo de seguimiento de Google Analytics de manera sencilla.<\/p>\n<p><strong>Los podemos dividir en dos grupos:<\/strong><\/p>\n<ol>\n<li>En el primero se pueden incluir los plugins de <strong>seguimiento de usuarios, sesiones y eventos. <\/strong><\/li>\n<li>En el segundo grupo se listan los plugins que incluyen dichas funciones pero especialmente enfocados en <strong>tracking de comercio electr\u00f3nico con Woocommerce.<\/strong><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"1-plugins-para-seguimiento-con-google-analytics\"><\/span>#1 Plugins para seguimiento con Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics by MonsterInsights<\/a> (Ex Google Analytics by Yoast, desde mayo 2016). Fue el plugin por excelencia, al menos mientras se encontraba mantenido por Yoast. Es un plugin muy completo y liviano. Es ideal para seguimiento en general de lo que sucede en un sitio web. No incluye funciones de seguimiento de comercio electr\u00f3nico mejorado ni un buen panel de visualizaci\u00f3n en el escritorio de WordPress. <strong>Autores actuales:<\/strong> chriscct7 y Syed Balkhi.<\/p>\n<p><a href=\"https:\/\/es-ar.wordpress.org\/plugins\/google-analytics-dashboard-for-wp\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics Dashboard for WordPress:<\/a> sin dudas el mejor plugin de tracking para Google Analytics en WordPress. Cubre todos los aspectos de seguimiento excepto el de comercio electr\u00f3nico. La gran ventaja de este plugin es el panel de visualizaci\u00f3n que ofrece en el escritorio de WordPress evit\u00e1ndonos as\u00ed tener que entrar a Analytics cada vez que queremos revisar nuestros informes. <strong>Autor:<\/strong> Alin Marcu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-plugins-para-seguimiento-de-comercio-electronico-con-google-analytics\"><\/span>#2 Plugins para seguimiento de comercio electr\u00f3nico con Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para cualquier tienda online (ecommerce) desarrollada con <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"nofollow noopener\">WooCommerce<\/a> estos plugins son los m\u00e1s recomendables:<\/p>\n<p><a href=\"https:\/\/es.wordpress.org\/plugins\/woocommerce-google-analytics-integration\/\" target=\"_blank\" rel=\"nofollow noopener\">WooCommerce Google Analytics Integration:<\/a> sin dudas la primera opci\u00f3n para cualquier persona que haya desarrollado su tienda online con Woocommerce. Este plugin habilita las opciones b\u00e1sicas y mejoradas de seguimiento de usuario y adem\u00e1s las funciones b\u00e1sicas y mejoradas de comercio electr\u00f3nico en la web. <strong>Autor:<\/strong> Woothemes y <a href=\"http:\/\/claudiosmweb.com\/\" target=\"_blank\" rel=\"noopener\">Claudio Sanches<\/a>.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/enhanced-e-commerce-for-woocommerce-store\/\" target=\"_blank\" rel=\"nofollow noopener\">Enhanced Ecommerce Google Analytics Plugin for WooCommerce<\/a>: muy recomendable si por alg\u00fan motivo el plugin oficial de Woocommerce produce alguna incompatibilidad con nuestra plantilla. Permite medir y seguir todo lo que sucede con las listas, carrito de compra y abandono del proceso de compras. <strong>Autor:<\/strong> Tatvic.<\/p>\n<p>Para terminar,\u00a0nos queda s\u00f3lo decir que una vez instalado el c\u00f3digo de seguimiento, al d\u00eda siguiente Google Analytics comenzar\u00e1 a mostrar informaci\u00f3n para que podamos comenzar a\u00a0<strong>analizar los informes<\/strong> de nuestra web o ecommerce.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"instalar-el-codigo-en-otras-plataformas\"><\/span>Instalar el c\u00f3digo en otras plataformas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-web-html\/\">Instalar el c\u00f3digo de seguimiento\u00a0en una web HTML<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/google-analytics-wix\/\">Instalar el c\u00f3digo de seguimiento en Wix<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-tienda-nube\/\">Instalar el c\u00f3digo de seguimiento en Tienda Nube<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/google-analytics-mercado-shops\/\">Instalar el c\u00f3digo de seguimiento en Mercado Shops (Mercado Libre)<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"pasos-siguientes\"><\/span>Pasos siguientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pero <strong>antes de empezar<\/strong> a interpretar los informes debemos:<\/p>\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/estructura-cuenta-google-analytics\/\">Entender qu\u00e9 es una cuenta, propiedad y vista de GA<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/google-analytics-ajustes-avanzados\/\">Configurar los ajustes extras de Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/sebastianpendino.com\/configurar-objetivos-google-analytics\/\">Configurar los objetivos de conversi\u00f3n de GA<\/a><\/li>\n<\/ul>\n<p>Para m\u00e1s <strong>ayuda, formaci\u00f3n<\/strong> o para <strong>implementar<\/strong> de manera correcta Google Analytics en tu web, podr\u00e1s contactarme a trav\u00e9s de este <a href=\"https:\/\/sebastianpendino.com\/contacto\/?src=cta-entry\">formulario de contacto<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siguiendo con nuestros art\u00edculos sobre Google Analytics hoy veremos c\u00f3mo instalar el c\u00f3digo de seguimiento (tracking code) de Google Analytics en una web creada en WordPress (.org) En el caso que la web sea de las cl\u00e1sicas en HTML y CSS podr\u00e1s consultar:\u00a0c\u00f3mo instalar el tracking code en HTML. C\u00f3mo instalar el c\u00f3digo de seguimiento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[454],"tags":[509,507],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics + WordPress. C\u00f3mo instalar el c\u00f3digo de seguimiento en WP<\/title>\n<meta name=\"description\" content=\"C\u00f3mo instalar el tracking code de Analytics en la plantilla de WordPress o mediante plugins gratuitos de WP para seguimiento de: usuarios y eCommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress + Google Analytics: Plugins y plantillas\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo instalar el c\u00f3digo de Google Analytics en WordPress: plugins y plantillas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-08T12:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T12:39:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2017\/04\/instalar-google-analytics-wordpress.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#WordPress + Google #Analytics: Plugins y plantillas\" \/>\n<meta name=\"twitter:description\" content=\"C\u00f3mo instalar el c\u00f3digo de Google #Analytics en #WordPress: plugins y plantillas.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2017\/04\/instalar-google-analytics-wordpress.png\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SebaPendino\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\"},\"author\":{\"name\":\"Sebasti\u00e1n Pendino\",\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"headline\":\"C\u00f3mo instalar el c\u00f3digo de seguimiento de Google Analytics en WordPress\",\"datePublished\":\"2017-04-08T12:23:11+00:00\",\"dateModified\":\"2023-01-23T12:39:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\"},\"wordCount\":733,\"publisher\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2017\/04\/instalar-google-analytics-wordpress.png\",\"keywords\":[\"Analytics C\u00f3digo de Seguimiento\",\"Google Analytics\"],\"articleSection\":[\"Anal\u00edtica web\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\",\"url\":\"https:\/\/sebastianpendino.com\/google-analytics-codigo-seguimiento-wordpress\/\",\"name\":\"Google Analytics + WordPress. 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