{"id":8185,"date":"2016-10-18T12:41:50","date_gmt":"2016-10-18T15:41:50","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=8185"},"modified":"2023-01-23T09:40:04","modified_gmt":"2023-01-23T12:40:04","slug":"modelo-gratis-publicidad","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/modelo-gratis-publicidad\/","title":{"rendered":"El Modelo \u00abgratis\u00bb: publicidad \/ AdExchange en negocios online"},"content":{"rendered":"<p>Un <strong>modelo de ingresos por publicidad<\/strong> consiste es un negocio B2B donde la empresa cede el uso de informaci\u00f3n segmentada referente a sus usuarios. Desde el punto de vista de los usuarios este modelo <strong>parece \u00abGratis\u00bb.<\/strong><\/p>\n<p>Los sistemas de gesti\u00f3n y circulaci\u00f3n de anuncios son conocidos como <strong>AdExchange.<\/strong><\/p>\n<h2>Ejemplos:<\/h2>\n<ul>\n<li>Google (Google AdWords).<\/li>\n<li>Facebook (Facebook Ads).<\/li>\n<li>Twitter (Twitter Ads).<\/li>\n<li>LinkedIn (LinkedIn Ads, tambi\u00e9n ingresos por premium).<\/li>\n<\/ul>\n<h2>Ventajas:<\/h2>\n<ul>\n<li>Ingresos recurrentes (pero muy a largo plazo).<\/li>\n<li>Gran base de datos de usuarios.<\/li>\n<li>Altas barreras de entrada.<\/li>\n<li>Altos ingresos por publicidad (90% de los ingresos de Google son por publicidad).<\/li>\n<\/ul>\n<h2>Desventajas:<\/h2>\n<ul>\n<li>Necesidad de crear un sistema publicitario propio que permita unir anunciantes con usuarios.<\/li>\n<li>Demanda una gran cantidad de usuarios (base de datos).<\/li>\n<li>Demanda crear confianza suficiente en los anunciantes.<\/li>\n<li>Enormes estructuras de hosting.<\/li>\n<li>Gran cantidad de personas trabajando.<\/li>\n<li>Inversi\u00f3n muy grande de dinero para entrar.<\/li>\n<\/ul>\n<p>\u00bb <a href=\"https:\/\/sebastianpendino.com\/tag\/modelos-de-negocio\/\">Ver todos los modelos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un modelo de ingresos por publicidad consiste es un negocio B2B donde la empresa cede el uso de informaci\u00f3n segmentada referente a sus usuarios. Desde el punto de vista de los usuarios este modelo parece \u00abGratis\u00bb. Los sistemas de gesti\u00f3n y circulaci\u00f3n de anuncios son conocidos como AdExchange. Ejemplos: Google (Google AdWords). Facebook (Facebook Ads). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[145],"tags":[498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Modelo &quot;gratis&quot;: publicidad \/ AdExchange en negocios online - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/modelo-gratis-publicidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Modelo &quot;gratis&quot;: publicidad \/ AdExchange en negocios online - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"Un modelo de ingresos por publicidad consiste es un negocio B2B donde la empresa cede el uso de informaci\u00f3n segmentada referente a sus usuarios. Desde el punto de vista de los usuarios este modelo parece \u00abGratis\u00bb. Los sistemas de gesti\u00f3n y circulaci\u00f3n de anuncios son conocidos como AdExchange. Ejemplos: Google (Google AdWords). Facebook (Facebook Ads). 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