{"id":8183,"date":"2016-10-18T12:31:36","date_gmt":"2016-10-18T15:31:36","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=8183"},"modified":"2023-01-23T09:40:04","modified_gmt":"2023-01-23T12:40:04","slug":"modelo-gratis-espacios-publicitarios","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/modelo-gratis-espacios-publicitarios\/","title":{"rendered":"El Modelo de negocio \u00abgratis\u00bb: espacios publicitarios \/ trilateral"},"content":{"rendered":"<p>Un <strong>modelo de espacios publicitarios<\/strong> en un sitio web o app, es aquel donde un tercero paga (anunciante) para que se genere un intercambio gratuito de valor entre las otras 2 partes (usuario y la empresa\/web). \u00a0<strong>Trilateral<\/strong> porque son 3 partes: empresa, anunciantes, usuarios.<\/p>\n<p>Desde el punto de vista de los usuarios este modelo <strong>parece \u00abGratis\u00bb <\/strong>ya que el valor intercambiado es: <strong>contenido gratuito, software gratuito<\/strong> en la nube (Software as a Service &#8211; SaaS), etc.<\/p>\n<p>Los ingresos son por <strong>publicidad.<\/strong><\/p>\n<h2>Ejemplos:<\/h2>\n<ul>\n<li>Hotmail (Publicidad en la barra lateral).<\/li>\n<li>Aplicaciones m\u00f3viles (Ej: Candy Crush).<\/li>\n<li>Blogs reconocidos (Banners tradicionales o AdSense).<\/li>\n<li>Portales de noticias\u00a0(Banners tradicionales o AdSense).<\/li>\n<li>Web nichos\u00a0(Banners tradicionales o AdSense).<\/li>\n<\/ul>\n<h3>Ejemplos no digitales para comparar:<\/h3>\n<ul>\n<li>Anuncios en diarios y revistas.<\/li>\n<\/ul>\n<h2>Ventajas:<\/h2>\n<ul>\n<li>Ingresos recurrentes pero a largo plazo.<\/li>\n<li>Permite conocer algunos datos de clientes potenciales.<\/li>\n<li>Permite campa\u00f1as de email marketing.<\/li>\n<li>Permite segmentar mejor las campa\u00f1as.<\/li>\n<li>Gran base de datos de usuarios.<\/li>\n<\/ul>\n<h2>Desventajas:<\/h2>\n<ul>\n<li>Se necesita un alto volumen de visitas en la web para que sea rentable.<\/li>\n<\/ul>\n<p><strong>Tipo de publicidad:<\/strong><\/p>\n<ul>\n<li>Google AdSense.<\/li>\n<li>Patrocinio \/ banner.<\/li>\n<li>Afiliaci\u00f3n.<\/li>\n<\/ul>\n<p>\u00bb <a href=\"https:\/\/sebastianpendino.com\/tag\/modelos-de-negocio\/\">Ver todos los modelos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un modelo de espacios publicitarios en un sitio web o app, es aquel donde un tercero paga (anunciante) para que se genere un intercambio gratuito de valor entre las otras 2 partes (usuario y la empresa\/web). \u00a0Trilateral porque son 3 partes: empresa, anunciantes, usuarios. Desde el punto de vista de los usuarios este modelo parece [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[145],"tags":[498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Modelo de negocio &quot;gratis&quot;: espacios publicitarios \/ trilateral - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/modelo-gratis-espacios-publicitarios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Modelo de negocio &quot;gratis&quot;: espacios publicitarios \/ trilateral - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"Un modelo de espacios publicitarios en un sitio web o app, es aquel donde un tercero paga (anunciante) para que se genere un intercambio gratuito de valor entre las otras 2 partes (usuario y la empresa\/web). \u00a0Trilateral porque son 3 partes: empresa, anunciantes, usuarios. 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