{"id":8168,"date":"2016-10-18T10:48:08","date_gmt":"2016-10-18T13:48:08","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=8168"},"modified":"2023-01-23T09:40:05","modified_gmt":"2023-01-23T12:40:05","slug":"modelo-market-place-multi-vendor","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/","title":{"rendered":"El Modelo de negocio: market place \/ agregadores"},"content":{"rendered":"\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1612791169633\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es un market place \/ agregadores como modelo de negocio?<\/strong> <p class=\"schema-faq-answer\"><br\/>Un <strong>market place<\/strong>, <strong>multi vendor<\/strong> o de <strong>agregadores<\/strong> es una plataforma que conecta la oferta de distintos proveedores con la demanda. El market place no posee los activos f\u00edsicos o digitales.<\/p> <\/div> <\/div>\n\n\n\n<p>Los ingresos provienen principalmente de las <strong>comisiones por venta.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplos:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Market places de productos:<\/h3>\n\n\n\n<ul><li><strong>Mercadolibre<\/strong> (cobra comisi\u00f3n por venta y tarifa por destacar la publicaci\u00f3n).<\/li><li><strong>Amazon\u00a0<\/strong>(nace como un eCommerce de libros y a\u00f1ade todo tipo de productos de otros vendedores).<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Market places o agregadores de servicios:<\/h3>\n\n\n\n<ul><li><strong>Booking<\/strong> (cobra una comisi\u00f3n al hotel).<\/li><li><strong>AirBnb<\/strong> (cobra una comisi\u00f3n al due\u00f1o de la vivienda).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image wp-image-8171 size-full\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"278\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocio-ecommerce-tarifas-mercadolibre.png\" alt=\"modelo-negocio-market-place-tarifas-mercadolibre\" class=\"wp-image-8171\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocio-ecommerce-tarifas-mercadolibre.png 745w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocio-ecommerce-tarifas-mercadolibre-643x240.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocio-ecommerce-tarifas-mercadolibre-370x138.png 370w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><figcaption>Fuente: tarifas de <a href=\"http:\/\/www.mercadolibre.com\/org-img\/html\/MLA\/seguro_tarifas.html\" target=\"_blank\" rel=\"noopener\">mercadolibre.com<\/a> Publicaci\u00f3n Oro Premium, en Pesos ARS<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas:<\/h2>\n\n\n\n<p>Las mismas ventajas del eCommerce m\u00e1s las siguientes:<\/p>\n\n\n\n<ul><li>Escalables f\u00e1cilmente.<\/li><li>Sin gesti\u00f3n f\u00edsica de stocks.<\/li><li>Barrera de entradas tecnol\u00f3gicas relativamente bajas. (ventaja\/desventaja).<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Desventajas:<\/h2>\n\n\n\n<ul><li>Pone a todos los competidores (vendedores) en el mismo escaparate.&nbsp;[Desventaja para los vendedores].<\/li><li>Se necesita un alto volumen + difusi\u00f3n publicitaria para generar confianza.<\/li><li>Barrera de entradas tecnol\u00f3gicas relativamente bajas.&nbsp;(ventaja\/desventaja).<\/li><li>Base de datos de clientes relativamente peque\u00f1a.<\/li><\/ul>\n\n\n\n<p>\u00bb <a href=\"https:\/\/sebastianpendino.com\/tag\/modelos-de-negocio\/\">Ver todos los modelos de negocio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los ingresos provienen principalmente de las comisiones por venta. Ejemplos: Market places de productos: Mercadolibre (cobra comisi\u00f3n por venta y tarifa por destacar la publicaci\u00f3n). Amazon\u00a0(nace como un eCommerce de libros y a\u00f1ade todo tipo de productos de otros vendedores). Market places o agregadores de servicios: Booking (cobra una comisi\u00f3n al hotel). AirBnb (cobra una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[145],"tags":[498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Modelo de negocio: market place \/ agregadores - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Modelo de negocio: market place \/ agregadores - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"Los ingresos provienen principalmente de las comisiones por venta. Ejemplos: Market places de productos: Mercadolibre (cobra comisi\u00f3n por venta y tarifa por destacar la publicaci\u00f3n). Amazon\u00a0(nace como un eCommerce de libros y a\u00f1ade todo tipo de productos de otros vendedores). Market places o agregadores de servicios: Booking (cobra una comisi\u00f3n al hotel). AirBnb (cobra una [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T13:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T12:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocios-market-place-multi-vendor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SebaPendino\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\"},\"author\":{\"name\":\"Sebasti\u00e1n Pendino\",\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"headline\":\"El Modelo de negocio: market place \/ agregadores\",\"datePublished\":\"2016-10-18T13:48:08+00:00\",\"dateModified\":\"2023-01-23T12:40:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\"},\"wordCount\":209,\"publisher\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocios-market-place-multi-vendor.png\",\"keywords\":[\"Modelos de Negocio\"],\"articleSection\":[\"Desarrollo de Negocios\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"ItemPage\",\"FAQPage\"],\"@id\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\",\"url\":\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\",\"name\":\"El Modelo de negocio: market place \/ agregadores - 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