{"id":8163,"date":"2016-10-18T09:35:13","date_gmt":"2016-10-18T12:35:13","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=8163"},"modified":"2023-01-23T09:40:05","modified_gmt":"2023-01-23T12:40:05","slug":"modelo-ecommerce-tienda-online","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/","title":{"rendered":"El Modelo de negocio: eCommerce \/ tienda online"},"content":{"rendered":"\n<p>Un <strong>eCommerce o tienda online<\/strong> es una plataforma digital que permite intercambiar un producto propio y en su poder a cambio de un pago realizado por el comprador.<\/p>\n\n\n\n<p>Incluye la <strong>log\u00edstica<\/strong> de env\u00edo en el caso de productos f\u00edsicos.<\/p>\n\n\n\n<p>Los ingresos son por <strong>ventas.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplos:<\/h2>\n\n\n\n<ul>\n<li><strong>Walmart<\/strong> (A pesar de vender varias marcas de terceros, \u00e9stas forman parte de su stock a diferencia de lo visto en el <a href=\"https:\/\/sebastianpendino.com\/modelo-market-place-multi-vendor\/\">modelo de market places<\/a>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas:<\/h2>\n\n\n\n<ul>\n<li>Activo 24 hs.<\/li>\n\n\n\n<li>Cuestiones clim\u00e1ticas no influyen.<\/li>\n\n\n\n<li>Formas de pagos, variedad.<\/li>\n\n\n\n<li>Un nuevo canal para una tienda f\u00edsica.<\/li>\n\n\n\n<li>Permite conocer m\u00e1s datos del cliente.<\/li>\n\n\n\n<li>Mejores campa\u00f1as publicitarias, segmentaci\u00f3n, remarketing.<\/li>\n\n\n\n<li>Permite campa\u00f1as efectivas de email marketing.<\/li>\n\n\n\n<li>Nuevos mercados locales o internacionales.<\/li>\n\n\n\n<li>Reducci\u00f3n de costos (tienda sin local).<\/li>\n\n\n\n<li>Permite promociones de cross-selling y up-selling de manera nativa.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Desventajas:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Desventajas de un eCommerce:<\/h3>\n\n\n\n<ul>\n<li>No se puede probar o tocar el producto.<\/li>\n\n\n\n<li>Costos de env\u00edo, costos por transacci\u00f3n (medios de pago).<\/li>\n\n\n\n<li>Competidores a un solo clic de distancia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Desventajas contra otros modelos:<\/h3>\n\n\n\n<ul>\n<li>Si la tienda no vende no ingresa $ a diferencia por ejemplo del modelo de suscripci\u00f3n.<\/li>\n\n\n\n<li>La estacionalidad \/ temporada afectan el rendimiento de un eCommerce.<\/li>\n<\/ul>\n\n\n\n<p>\u00bb <a href=\"https:\/\/sebastianpendino.com\/tag\/modelos-de-negocio\/\">Ver todos los modelos de negocio<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Ver m\u00e1s sobre eCommerce:<\/em><\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/experiencia-de-ecommerce-optima\/\">5 Estrategias para una Experiencia de eCommerce \u00f3ptima<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/estructura-categorias-web-ecommerce-seo\/\">SEO para eCommerce: C\u00f3mo estructurar las Categor\u00edas de tu eCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\">Modelo de negocio del eCommerce y comercio electr\u00f3nico<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/ecommerce-internacional-oliver-socks\/\">E25 \u2013 eCommerce: De 0 al Mercado Mundial con una Tienda Online (caso Oliver Socks)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Un eCommerce o tienda online es una plataforma digital que permite intercambiar un producto propio y en su poder a cambio de un pago realizado por el comprador. Incluye la log\u00edstica de env\u00edo en el caso de productos f\u00edsicos. Los ingresos son por ventas. Ejemplos: Ventajas: Desventajas: Desventajas de un eCommerce: Desventajas contra otros modelos: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[145],"tags":[498],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Modelo de negocio: eCommerce \/ tienda online - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Modelo de negocio: eCommerce \/ tienda online - Sebasti\u00e1n Pendino\" \/>\n<meta property=\"og:description\" content=\"Un eCommerce o tienda online es una plataforma digital que permite intercambiar un producto propio y en su poder a cambio de un pago realizado por el comprador. Incluye la log\u00edstica de env\u00edo en el caso de productos f\u00edsicos. Los ingresos son por ventas. Ejemplos: Ventajas: Desventajas: Desventajas de un eCommerce: Desventajas contra otros modelos: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sebapendino\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T12:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T12:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocios-ecommerce-tienda-online-virtual.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sebasti\u00e1n Pendino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SebaPendino\" \/>\n<meta name=\"twitter:site\" content=\"@SebaPendino\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\"},\"author\":{\"name\":\"Sebasti\u00e1n Pendino\",\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"headline\":\"El Modelo de negocio: eCommerce \/ tienda online\",\"datePublished\":\"2016-10-18T12:35:13+00:00\",\"dateModified\":\"2023-01-23T12:40:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\"},\"wordCount\":255,\"publisher\":{\"@id\":\"https:\/\/sebastianpendino.com\/#\/schema\/person\/186056aa2926a8c65e903a33d70f1961\"},\"image\":{\"@id\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2016\/10\/modelo-negocios-ecommerce-tienda-online-virtual.png\",\"keywords\":[\"Modelos de Negocio\"],\"articleSection\":[\"Desarrollo de Negocios\"],\"inLanguage\":\"es\"},{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\",\"url\":\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\",\"name\":\"El Modelo de negocio: eCommerce \/ tienda online - 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