{"id":22156,"date":"2023-06-13T08:00:56","date_gmt":"2023-06-13T11:00:56","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=22156"},"modified":"2023-08-30T11:31:50","modified_gmt":"2023-08-30T14:31:50","slug":"buyer-persona-con-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/buyer-persona-con-inteligencia-artificial\/","title":{"rendered":"ChatGPT: C\u00f3mo crear Buyer-Personas (Avatar) con inteligencia artificial Ejemplos + Prompts"},"content":{"rendered":"\n<p>En el mundo del marketing, <strong>comprender a tu audiencia objetivo es fundamental<\/strong> para desarrollar estrategias efectivas y alcanzar el \u00e9xito. <\/p>\n\n\n\n<p>En este art\u00edculo, exploraremos c\u00f3mo utilizar la <a href=\"https:\/\/sebastianpendino.com\/inteligencia-artificial-marketing\/\"><strong>inteligencia artificial en marketing<\/strong><\/a> y ChatGPT para crear buyer-personas de manera eficiente y efectiva, junto con <strong>ejemplos y prompts<\/strong> para guiar el proceso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo crear un arquetipo de cliente ideal con la IA o Chat GPT<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/buyer-persona-avatar-inteligencia-artificial-ai-370x370.webp\" alt=\"Representaci\u00f3n de un robot droide estudiando a un buyer persona\" class=\"wp-image-22181\" width=\"270\" height=\"270\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/buyer-persona-avatar-inteligencia-artificial-ai-370x370.webp 370w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/buyer-persona-avatar-inteligencia-artificial-ai-150x150.webp 150w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/buyer-persona-avatar-inteligencia-artificial-ai-75x75.webp 75w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/buyer-persona-avatar-inteligencia-artificial-ai.webp 600w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/figure><\/div>\n\n\n<p>Crear buyer-personas de manera precisa y detallada puede resultar un desaf\u00edo pero ChatGPT y la IA pueden generar buyer-personas basados en caracter\u00edsticas espec\u00edficas de tu p\u00fablico objetivo.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1684765297158\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es un buyer-persona?<\/strong> <p class=\"schema-faq-answer\">Los <strong>buyer-personas,<\/strong> tambi\u00e9n conocidos como <strong>avatares de clientes ideales,<\/strong> son representaciones ficticias de tus clientes potenciales que te ayudan a comprender sus necesidades, deseos y comportamientos.<br\/><br\/>\u00bb <strong>Aprende m\u00e1s:<\/strong> <a href=\"https:\/\/sebastianpendino.com\/buyer-persona-perfil-consumidor\/\">C\u00f3mo crear un buyer-persona para tu negocio (V\u00eddeo + Plantilla)<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Prompt para crear un buyer persona (avatar) con ChatGPT o IA<\/h2>\n\n\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2904494402591318\"\n     crossorigin=\"anonymous\"><\/script><br \/>\n<!-- SP - Grafico Resp. --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-2904494402591318\"\n     data-ad-slot=\"9850437422\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n\n\n\n<p><strong>\u00bfNo sabes a\u00fan qu\u00e9 es un prompt? <\/strong><br>Lee la definici\u00f3n en el diccionario de marketing: <a href=\"https:\/\/sebastianpendino.com\/que-significa\/prompt\/\">\u00bfQu\u00e9 es un Prompt de ChatGPT?<\/a><\/p>\n\n\n\n<p><strong>A continuaci\u00f3n un prompt de ChatGPT para crear un avatar de cliente ideal:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Imagina ser un especialista en negocios y marketing. Crea de 1 a 3 buyer-personas para un negocio de &#91;DESCRIPCI\u00d3N DEL NEGOCIO]. El tipo de cliente que buscamos es &#91;DESCRIPCI\u00d3N DEL P\u00daBLICO OBJETIVO]. Para crear el buyer-persona responde preguntas del estilo \"\u00bfc\u00f3mo ser\u00eda un d\u00eda t\u00edpico para este buyer-persona?\" o \"\u00bfcu\u00e1les son los objetivos y desaf\u00edos de este arquetipo de cliente?\".<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo de prompt para crear un buyer persona (avatar) con ChatGPT o IA<\/h2>\n\n\n\n<p><strong>Prompt para crear un buyer persona:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"220\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/prompt-de-chatgpt-crear-buyer-persona.webp\" alt=\"Prompt: Crear un avatar o buyer persona.\" class=\"wp-image-22187\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/prompt-de-chatgpt-crear-buyer-persona.webp 900w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/prompt-de-chatgpt-crear-buyer-persona-370x90.webp 370w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>Respuesta de ChatGPT al prompt anterior:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"580\" data-id=\"22189\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-buyer-persona-1.webp\" alt=\"Output, respuesta de ChatGPT para el Prompt anterior: Crear un avatar o buyer persona.\" class=\"wp-image-22189\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-buyer-persona-1.webp 970w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-buyer-persona-1-370x221.webp 370w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"580\" data-id=\"22190\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-avatar-2.webp\" alt=\"Output, respuesta de ChatGPT para el Prompt anterior: Crear un buyer-persona.\" class=\"wp-image-22190\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-avatar-2.webp 970w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-avatar-2-370x221.webp 370w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"580\" data-id=\"22188\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-arquetipo-cliente-3.webp\" alt=\"Output, respuesta de ChatGPT para el Prompt anterior: Crear un arquetipo de cliente ideal.\" class=\"wp-image-22188\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-arquetipo-cliente-3.webp 970w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/output-prompt-chatgpt-arquetipo-cliente-3-370x221.webp 370w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\">\u2b50 Vemos el uso de la inteligencia artificial + Chat GPT a lo largo del <strong>mentoring de marca personal.<\/strong> \ud83d\udc49 Ver m\u00e1s sobre el <strong><a href=\"https:\/\/sebastianpendino.com\/formacion\/mentoring-marca-personal\/\">mentoring marca personal<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Refinar y ampliar el buyer-persona con IA y ChatGPT<\/h2>\n\n\n\n<pre class=\"wp-block-code\"><code>Imagina ser un especialista en negocios y marketing. Refina y ampl\u00eda la informaci\u00f3n de los buyer-personas generados anteriormente usando estas instrucciones para cada uno de los buyer-persona:\n\n1. Dale al buyer-persona un nombre (si no lo hab\u00edas hecho antes) y una historia. \n\n2. Incluye informaci\u00f3n demogr\u00e1fica como edad, g\u00e9nero y ocupaci\u00f3n.\n\n3. Describe los intereses, hobbies y comportamientos de tu arquetipo de cliente.\n\n4. Identifica los puntos de dolor y desaf\u00edos de tu arquetipo.\n\n5. Determina c\u00f3mo tu persona interact\u00faa con mi producto o servicio.<\/code><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo de c\u00f3mo ampliar el buyer-persona con IA y ChatGPT<\/h2>\n\n\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2904494402591318\"\n     crossorigin=\"anonymous\"><\/script><br \/>\n<!-- SP - Grafico Resp. --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-client=\"ca-pub-2904494402591318\"\n     data-ad-slot=\"9850437422\"\n     data-ad-format=\"auto\"\n     data-full-width-responsive=\"true\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n\n\n\n<p><strong>Respuesta de ChatGPT al prompt anterior:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"700\" data-id=\"22198\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-ampliar-prompt-chatgpt-avatar-2.webp\" alt=\"Respuesta (output) de ChatGPT al Prompt: Refina cada una de los avatares anteriores para crear un cliente ideal  m\u00e1s elaborado.\" class=\"wp-image-22198\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-ampliar-prompt-chatgpt-avatar-2.webp 900w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-ampliar-prompt-chatgpt-avatar-2-370x288.webp 370w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"700\" data-id=\"22196\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-apliar-prompt-chatgpt-buyer-persona-1.webp\" alt=\"Respuesta (output) de ChatGPT al Prompt: Refina cada una de los avatares anteriores para crear un avatar m\u00e1s elaborado.\" class=\"wp-image-22196\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-apliar-prompt-chatgpt-buyer-persona-1.webp 900w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-apliar-prompt-chatgpt-buyer-persona-1-370x288.webp 370w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"700\" data-id=\"22197\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-respuesta-prompt-chatgpt-arquetipo-cliente-3.webp\" alt=\"Respuesta (output) de ChatGPT al Prompt: Refina cada una de los avatares anteriores para crear un buyer persona m\u00e1s elaborado.\" class=\"wp-image-22197\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-respuesta-prompt-chatgpt-arquetipo-cliente-3.webp 900w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2023\/05\/refinar-respuesta-prompt-chatgpt-arquetipo-cliente-3-370x288.webp 370w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n\n\n<p> <strong>Sigue leyendo sobre ChatGPT + IA:<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/modelo-de-negocio-chat-gpt\/\">C\u00f3mo crear un modelo de negocio con Chat GPT (Ejemplos + Prompt)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/inteligencia-artificial-marketing\/\" rel=\"nofollow\">Usos de la inteligencia artificial en marketing digital y negocios<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\">\u2b50 Vemos el uso de la inteligencia artificial + Chat GPT a lo largo del <strong>mentoring de negocio<\/strong> 1 a 1. \ud83d\udc49 Ver m\u00e1s sobre el <strong><a href=\"https:\/\/sebastianpendino.com\/formacion\/mentoring-emprendedores\/\">mentor\u00eda para emprendedores<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo del marketing, comprender a tu audiencia objetivo es fundamental para desarrollar estrategias efectivas y alcanzar el \u00e9xito. En este art\u00edculo, exploraremos c\u00f3mo utilizar la inteligencia artificial en marketing y ChatGPT para crear buyer-personas de manera eficiente y efectiva, junto con ejemplos y prompts para guiar el proceso. C\u00f3mo crear un arquetipo de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[145],"tags":[645,644],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT: C\u00f3mo crear Buyer-Personas, Avatar con IA | Ejemplos \ud83e\udd16<\/title>\n<meta name=\"description\" content=\"Prompts para crear Buyer Persona (arquetipos) con Inteligencia Artificial (IA) y ChatGPT. \ud83d\udc49&gt; Ver Ejemplo de Prompt con Chat GPT \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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