{"id":15421,"date":"2023-01-01T13:00:00","date_gmt":"2023-01-01T16:00:00","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=15421"},"modified":"2023-01-23T09:35:58","modified_gmt":"2023-01-23T12:35:58","slug":"calendario-editorial","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/calendario-editorial\/","title":{"rendered":"Calendario Editorial: \u00bfQu\u00e9 es, c\u00f3mo crear uno para tu blog y redes?"},"content":{"rendered":"\n<p>Hoy veremos la importancia del uso de un <strong>calendario editorial<\/strong> en <strong>redes sociales<\/strong> y <strong>blogs<\/strong> para<strong> <\/strong>crear y publicar contenido constantemente.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/plantilla-calendario-editorial-1-800x643-370x297.png\" alt=\"plantilla-calendario-editorial\" class=\"wp-image-15440\" width=\"165\" height=\"135\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\">Descarga esta Plantilla Premium<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>En un art\u00edculo anterior hablamos del <a href=\"https:\/\/sebastianpendino.com\/marketing-de-contenidos-que-es\/\">marketing de contenidos<\/a> como piedra angular de tu negocio online para <strong>establecer una relaci\u00f3n con tus clientes<\/strong> potenciales:<\/p>\n\n\n\n<p>La creaci\u00f3n y publicaci\u00f3n constante de contenido te permitir\u00e1 comenzar una conversaci\u00f3n y establecer una relaci\u00f3n de confianza con tus clientes actuales y potenciales.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\">Navegaci&oacute;n r&aacute;pida:<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#%c2%bfque-publicar-con-el-calendario-editorial\" title=\"\u00bfQu\u00e9 publicar con el calendario editorial? \">\u00bfQu\u00e9 publicar con el calendario editorial? <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#calendario-de-publicaciones-para-organizar-todos-los-canales\" title=\"Calendario de publicaciones para organizar todos los canales\">Calendario de publicaciones para organizar todos los canales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#el-calendario-editorial\" title=\"El calendario editorial\">El calendario editorial<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#como-usar-el-calendario-editorial-de-redes-sociales\" title=\"C\u00f3mo usar el calendario editorial de redes sociales\">C\u00f3mo usar el calendario editorial de redes sociales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#como-crear-un-calendario-editorial\" title=\"C\u00f3mo crear un calendario editorial\">C\u00f3mo crear un calendario editorial<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sebastianpendino.com\/calendario-editorial\/#herramientas-para-crear-un-calendario-editorial\" title=\"Herramientas para crear un calendario editorial\">Herramientas para crear un calendario editorial<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%c2%bfque-publicar-con-el-calendario-editorial\"><\/span>\u00bfQu\u00e9 publicar con el calendario editorial? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando hablamos del uso de un calendario editorial para crear y publicar contenido, nos referimos a estos <strong>tipos de contenido:<\/strong><\/p>\n\n\n\n<ul>\n<li>Crear y publicar <strong>art\u00edculos <\/strong>para un blog.<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/filmora-editor-de-video\/\">Crear, editar y publicar <strong>videos <\/strong>para YouTube<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/crear-videos-online-invideo\/\">Crear y publicar <strong>videos <\/strong>para las redes sociales<\/a>.<\/li>\n\n\n\n<li>Crear y publicar <strong>audios <\/strong>para un podcast.<\/li>\n\n\n\n<li>Crear y publicar los contenidos varios para las redes sociales, por ejemplo, <strong>im\u00e1genes<\/strong>, <strong>infograf\u00edas<\/strong>, <strong>frases<\/strong>, etc. (Microcontenidos para redes).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"calendario-de-publicaciones-para-organizar-todos-los-canales\"><\/span>Calendario de publicaciones para organizar todos los canales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adem\u00e1s de crear el contenido, para que tu estrategia de marketing digital sea efectiva, deber\u00e1s <strong>programar y organizar los m\u00faltiples canales de comunicaci\u00f3n digital<\/strong> con los que contamos hoy en d\u00eda.<\/p>\n\n\n\n<p>Adem\u00e1s de crear el contenido deber\u00e1s:<\/p>\n\n\n\n<ul>\n<li><strong>Avisar por email<\/strong> cada\nvez que publicas un art\u00edculo, video o podcast.<\/li>\n\n\n\n<li><strong>Publicar en tus redes<\/strong> cada vez que creas alg\u00fan contenido nuevo.<\/li>\n\n\n\n<li><strong>Notificaciones push:<\/strong>\ndesde tu web o app m\u00f3vil enviar notificaciones push directamente al usuario\nsuscrito.<\/li>\n\n\n\n<li><strong>Otros:<\/strong> actualmente\npodemos avisar o enviar un nuevo contenido por <strong>Whatsapp<\/strong> y <strong>Facebook\nMessenger<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pero\u2026 \u00bfc\u00f3mo puedo organizar tanto contenido?<\/strong><\/p>\n\n\n\n<p>La soluci\u00f3n a todos tus problemas de contenido se llama \u201c<strong>Calendario Editorial\u201d <\/strong>que te permitir\u00e1 programar la creaci\u00f3n y publicaci\u00f3n de tus piezas de <a href=\"https:\/\/sebastianpendino.com\/crear-contenido-redes-sociales\/\">contenido para <strong>redes sociales<\/strong><\/a>, email marketing, publicaciones en el blog, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"el-calendario-editorial\"><\/span>El calendario editorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1574368262867\"><strong class=\"schema-faq-question\">\u00bfQu\u00e9 es un Calendario Editorial?<\/strong> <p class=\"schema-faq-answer\">Un  calendario editorial (o calendario de publicaciones) es un <strong>cronograma del contenido que se producir\u00e1 y se entregar\u00e1<\/strong> a tus seguidores \/ lectores a trav\u00e9s de diferentes canales, incluidos tu blog, redes sociales, boletines de noticias por correo electr\u00f3nico, etc. en una secuencia de tiempo espec\u00edfica. \ud83d\udc47 <a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\">[Descargar Plantilla Calendario Editorial]<\/a> \ud83d\udc47<br\/><br\/><a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"771\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets.png\" class=\"attachment-full size-full\" alt=\"calendario-editorial-google-sheets\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets.png 1810w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets-370x158.png 370w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets-1024x436.png 1024w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets-1536x654.png 1536w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets-643x274.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-editorial-google-sheets-800x341.png 800w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/a><\/p> <\/div> <\/div>\n\n\n\n<p>Entendido qu\u00e9 es el calendario de publicaciones en redes, veamos a continuaci\u00f3n c\u00f3mo usar un calendario editorial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-usar-el-calendario-editorial-de-redes-sociales\"><\/span>C\u00f3mo usar el calendario editorial de redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-embed wp-embed-aspect-16-9 wp-has-aspect-ratio  is-type-video is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper video-seo-youtube-embed-wrapper\"><div class=\"video-seo-youtube-player\" data-id=\"8fkHr2KBO78\"><\/div><\/div><\/figure>\n\n\n<p>VIDEO : Temas seg\u00fan cada minuto en el video:<\/p>\n\n\n\n<ul>\n<li>8:00 Compartir con colaboradores, clientes, etc.<\/li>\n\n\n\n<li>9:30 Revisar cambios hechos por colaboradores<\/li>\n\n\n\n<li>10:12 C\u00f3mo duplicar pesta\u00f1as por mes<\/li>\n\n\n\n<li>11:16 Excel para trabajar off-line en tu dispositivo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"como-crear-un-calendario-editorial\"><\/span>C\u00f3mo crear un calendario editorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La forma m\u00e1s simple de crear un <a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\" rel=\"nofollow\">calendario de publicaciones en redes sociales en <em>Excel<\/em> o <em>Google Sheets<\/em><\/a> con los siguientes datos:<\/p>\n\n\n\n<ul>\n<li><strong>Canal:<\/strong> red social, web, blog, email marketing, otros.<\/li>\n\n\n\n<li><strong>Fecha y hora<\/strong> de publicaci\u00f3n. Conviene registrarla para saber cu\u00e1ndo podremos <strong>reproponer<\/strong> este mismo contenido en el futuro.<\/li>\n\n\n\n<li><strong>Responsable<\/strong> de crear o publicar el contenido.<\/li>\n\n\n\n<li><strong>Estado de publicaci\u00f3n: <\/strong>pendiente, aprobado, en revisi\u00f3n, etc.<\/li>\n\n\n\n<li><strong>Tipo de contenido:<\/strong> art\u00edculo del blog, contenido de terceros, video live, webinar, promoci\u00f3n, historia, imagen, video y otros.<\/li>\n\n\n\n<li><strong>T\u00edtulo para las redes:<\/strong> esto nos ayuda a pensar t\u00edtulos que capten la atenci\u00f3n.<\/li>\n\n\n\n<li><strong>Texto (Copy): <\/strong>o sea el contenido en formato texto. Esto nos recuerda que debemos generar interacciones y comentarios.<\/li>\n\n\n\n<li><strong>Imagen\/Video para las redes:<\/strong> puede tratarse tambi\u00e9n de un GIF animado.<\/li>\n\n\n\n<li><strong>Link para las redes:<\/strong> no olvidemos nuestro enlace ya acortado con alg\u00fan \u201cacortador\u201d al estilo <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/bit.ly\" target=\"_blank\">bit.ly<\/a> para ahorrar caracteres y seguir mejor los clics del usuario.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"herramientas-para-crear-un-calendario-editorial\"><\/span>Herramientas para crear un calendario editorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como podr\u00e1s notar en el ejemplo de arriba, la hoja de c\u00e1lculo Excel trabaja por semanas, pero \u00bfqu\u00e9 tal si quisieras ver todo el mes de un pantallazo? <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/plantilla-calendario-publicaciones-1-800x643.png\" alt=\"plantilla-calendario-publicaciones\" class=\"wp-image-15442\" width=\"787\" height=\"632\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/plantilla-calendario-publicaciones-1-800x643.png 800w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/plantilla-calendario-publicaciones-1-800x643-370x297.png 370w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/plantilla-calendario-publicaciones-1-800x643-643x517.png 643w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><figcaption class=\"wp-element-caption\"> <em>\ud83d\udc49&nbsp;<\/em><a href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\">DESCARGA la Plantilla Calendario Editorial Redes Sociales Premium<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>\u00bfQu\u00e9 tal si quisieras arrastrar y soltar un\ncontenido para cambiar la fecha? y \u00bfsi quisieras publicar autom\u00e1ticamente lo\nque aparece en tu calendario editorial?<\/p>\n\n\n\n<p>Para eso existen <strong>herramientas para calendario editorial<\/strong> como:<\/p>\n\n\n\n<ul>\n<li><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/hootsuite.com\/\" target=\"_blank\">Hootsuite<\/a><\/li>\n\n\n\n<li><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/buffer.com\/\" target=\"_blank\">Buffer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/metricool-planificador-de-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Metricool<\/a> (\u2b50 Recomendado por precio\/beneficio)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeeeee\">\ud83d\udc49 <strong><a href=\"https:\/\/sebastianpendino.com\/metricool-planificador-de-redes-sociales\/\">Actualmente utilizo Metricool<\/a><\/strong> como herramienta para crear, organizar y automatizar la publicaci\u00f3n en mis redes sociales.<\/p>\n\n\n\n<p>Con cualquiera de las herramientas de pago anteriores podremos organizar mucho mejor nuestro calendario de publicaciones que si lo hici\u00e9ramos con un <em>Excel<\/em> o <em>Google Sheets<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"172\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenido-redes-sociales.png\" alt=\"calendario-contenido-redes-sociales\" class=\"wp-image-15427\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenido-redes-sociales.png 800w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenido-redes-sociales-370x80.png 370w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenido-redes-sociales-643x138.png 643w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/sebastianpendino.com\/ir\/metricool\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"365\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenidos-redes-sociales.png\" alt=\"calendario-contenidos-redes-sociales\" class=\"wp-image-15426\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenidos-redes-sociales.png 813w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenidos-redes-sociales-370x166.png 370w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenidos-redes-sociales-643x289.png 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2019\/11\/calendario-contenidos-redes-sociales-800x359.png 800w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/sebastianpendino.com\/metricool-planificador-de-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool:<\/a><\/strong> vista mensual (por d\u00eda y por hora). Todas estas herramientas muestran tambi\u00e9n vista diaria, semanal y listado secuencial de publicaciones.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Mantenerse activo en las RRSS.<\/h3>\n\n\n\n<p>Los perfiles\nsociales inactivos transmiten una mala imagen para las marcas. Los usuarios de las\nredes sociales esperan ver, <strong>d\u00eda tras d\u00eda,\ncontenido nuevo publicado en tus redes.<\/strong><\/p>\n\n\n\n<p>Es por eso que es aconsejable invertir tiempo y\/o dinero en la gesti\u00f3n de unas <strong>pocas redes sociales sin intentar estar en todas.<\/strong><\/p>\n\n\n\n<div id=\"descarga\" class=\"cta-gris-suscribete-chico\" style=\"margin: 0 auto;\">\n<h4 style=\"text-align: center;\">DESCARGA:<br>PLANTILLA CALENDARIO EDITORIAL<br>REDES SOCIALES, BLOG, EMAILING&#8230;<\/h4>\n<p style=\"text-align: center;\"><a rel=\"nofollow\" class=\"button\" href=\"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/\">\u00a1DESCARGAR!<\/a><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Recursos relacionados<\/h3>\n\n\n\n<p>Al respecto del calendario editorial de publicaciones te invito a leer m\u00e1s y aprender m\u00e1s sobre otros temas relacionados.<\/p>\n\n\n\n<ul>\n<li>Cu\u00e1les son las <a href=\"https:\/\/sebastianpendino.com\/redes-sociales-mas-utilizadas\/\">redes m\u00e1s utilizadas por mis clientes<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/marca-personal-redes-sociales\/\">C\u00f3mo crear una marca personal en las redes sociales<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/cursos\/marca-personal\/\">Curso de marca personal: reMarcable<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Gran parte de este art\u00edculo fue escrito seg\u00fan las dudas m\u00e1s frecuentes de los estudiantes de mi <a href=\"https:\/\/sebastianpendino.com\/formacion\/mentoring-marca-personal\/\">mentor\u00eda de marca personal<\/a> y de la <a href=\"https:\/\/sebastianpendino.com\/formacion\/mentoring-emprendedores\/\">mentoring de emprendedores<\/a>. Te invito a conocer m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy veremos la importancia del uso de un calendario editorial en redes sociales y blogs para crear y publicar contenido constantemente. En un art\u00edculo anterior hablamos del marketing de contenidos como piedra angular de tu negocio online para establecer una relaci\u00f3n con tus clientes potenciales: La creaci\u00f3n y publicaci\u00f3n constante de contenido te permitir\u00e1 comenzar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[266],"tags":[527,499],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calendario Editorial: \u00bfQu\u00e9 es y C\u00f3mo crear uno? 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