{"id":11231,"date":"2018-11-30T12:17:03","date_gmt":"2018-11-30T15:17:03","guid":{"rendered":"https:\/\/sebastianpendino.com\/?p=11231"},"modified":"2023-01-23T09:38:56","modified_gmt":"2023-01-23T12:38:56","slug":"wordcamp-automatizar-ecommerce-tienda-online","status":"publish","type":"post","link":"https:\/\/sebastianpendino.com\/wordcamp-automatizar-ecommerce-tienda-online\/","title":{"rendered":"Automatizaci\u00f3n de eCommerce y tiendas online"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"250\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/wordcamp-speaker-uruguay-2018.png\" alt=\"wordcamp-speaker-uruguay-2018\" class=\"wp-image-11238\"\/><\/figure><\/div>\n\n\n<p>El pasado 24 de noviembre fui invitado a participar como <a href=\"https:\/\/sebastianpendino.com\/speaker\">WordCamp Speaker<\/a> en la primera <a href=\"https:\/\/2018.montevideo.wordcamp.org\/\">WordCamp de Montevideo<\/a>, el mayor evento de la comunidad de WordPress; que esta vez se realiz\u00f3 en el <em>World Trade Center Audit\u00f3rium<\/em> de Montevideo (Uruguay).<\/p>\n\n\n\n<p>Mi ponencia trat\u00f3 acerca de <strong>c\u00f3mo automatizar un eCommerce o tienda online<\/strong> y espec\u00edficamente casos aplicados al plugin de WordPress, <strong>WooCommerce<\/strong>.<\/p>\n\n\n\n<p>M\u00e1s informaci\u00f3n sobre el contenido de mi presentaci\u00f3n en el art\u00edculo completo:&nbsp;<a href=\"https:\/\/sebastianpendino.com\/woocommerce-automatizar-marketing\/\">C\u00f3mo automatizar el marketing de una tienda online hecha con WooCommerce.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/wordcamp-speaker-pendino-sebastian.jpg\" alt=\"Sebasti\u00e1n Pendino WordCamp Speaker Montevideo (Uruguay)\" class=\"wp-image-11257\" title=\"Sebasti\u00e1n Pendino WordCamp Speaker Montevideo (Uruguay)\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/wordcamp-speaker-pendino-sebastian.jpg 800w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/wordcamp-speaker-pendino-sebastian-643x322.jpg 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/wordcamp-speaker-pendino-sebastian-370x185.jpg 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 automatizar una tienda online?<\/h2>\n\n\n\n<p>La presentaci\u00f3n fue pensada para los <strong>3&nbsp;p\u00fablicos de la WordCamp (un track):&nbsp;<\/strong>desarrolladores, emprendedores y profesionales de marketing y negocios.<\/p>\n\n\n\n<p><strong>C\u00f3mo beneficiarse con la automatizaci\u00f3n de un eCommerce:<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>Desarrolladores (programadores):<\/strong> en el caso que ofrezcan creaci\u00f3n de una tienda online pueden anexar un servicio secundario de marketing y publicidad automatiz\u00e1ndolo sin necesidad de dedicarse de lleno a ello y enfoc\u00e1ndose en lo que mejor saben hacer: programaci\u00f3n, mantenimiento y soporte t\u00e9cnico.<\/li>\n\n\n\n<li><strong>Profesionales de negocios y marketing:<\/strong> las automatizaciones de mi presentaci\u00f3n son una herramienta m\u00e1s que estos profesionales deben ofrecer a sus clientes. Junto con las campa\u00f1as de marketing online manuales, las campa\u00f1as automatizadas dentro y fuera de la plataforma web, pueden colaborar para aumentar el ticket medio de compra.<\/li>\n\n\n\n<li><strong>Emprendedores y empresarios:<\/strong> automatizar su web de ecommerce les permitir\u00e1 ganar tiempo que podr\u00e1n dedicar a lo que realmente deben hacer: vender, conseguir mejores precios de proveedores, organizar la empresa estrat\u00e9gicamente y dem\u00e1s funciones de negocios.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image wp-image-11246 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/publico-asistentes-wordcamp-uruguay.jpg\" alt=\"P\u00fablico de la WordCamp\" class=\"wp-image-11246\" srcset=\"https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/publico-asistentes-wordcamp-uruguay.jpg 800w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/publico-asistentes-wordcamp-uruguay-643x428.jpg 643w, https:\/\/sebastianpendino.com\/wp-content\/uploads\/2018\/11\/publico-asistentes-wordcamp-uruguay-370x247.jpg 370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">P\u00fablico de la WordCamp Montevideo (Uruguay)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 usar WordPress y WooCommerce para crear un eCommerce?<\/h3>\n\n\n\n<p>Hace m\u00e1s de 10 a\u00f1os que trabajo con todo tipo de proyecto sobre plataforma WordPress y con el paso del tiempo me he especializado en el desarrollo y marketing de tiendas online realizadas con <a href=\"https:\/\/woocommerce.com\/\">WooCommerce<\/a> que ya cuenta con un <strong>30% del mercado de webs de eCommerce<\/strong> por sobre otras opciones como Shopify, Prestashop y otras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contenido de mi presentaci\u00f3n<\/h3>\n\n\n\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/DDsWBh9wInuTf1\" width=\"731\" height=\"596\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n\n\n\n<div class=\"message-box-servicios-gris\">Art\u00edculo: <a href=\"https:\/\/sebastianpendino.com\/woocommerce-automatizar-marketing\/\">C\u00f3mo automatizar el marketing de una tienda online hecha con WooCommerce.<\/a><\/div>\n\n\n\n<p>A lo largo de mi ponencia me centr\u00e9 en mostrar y demostrar, bas\u00e1ndome en algunos estudios, <strong>c\u00f3mo automatizar una tienda online hecha con WooCommerce y sus beneficios.<\/strong><\/p>\n\n\n\n<ol>\n<li><strong>C\u00f3mo automatizar WooCommerce y las Redes:<\/strong> WooCommerce + Tienda de Facebook \/ Instagram. WooCommerce + Anuncios de Remarketing Din\u00e1mico.<\/li>\n\n\n\n<li><strong>C\u00f3mo recuperar autom\u00e1ticamente ventas que parec\u00edan perdidas.<\/strong> WooCommerce + Carritos Abandonados por email. WooCommerce + popups en el <em>checkout<\/em> (o carrito).<\/li>\n\n\n\n<li><strong>C\u00f3mo automatizar WooCommerce con Zapier.<\/strong> Ejemplos.<\/li>\n\n\n\n<li><strong>C\u00f3mo automatizar la fidelizaci\u00f3n y seguimiento de clientes<\/strong> con WooCommerce (WC).<\/li>\n\n\n\n<li><strong>Fidelizaci\u00f3n y seguimiento autom\u00e1tico<\/strong> a partir de WC (servicios externos).<\/li>\n\n\n\n<li><strong>\u00bfAtenci\u00f3n al cliente automatizada?<\/strong> Uso de chatbots, bots y asistentes virtuales.<\/li>\n\n\n\n<li><strong>C\u00f3mo aumentar el ticket medio de compra de forma autom\u00e1tica.<\/strong> Automatizar los productos recomendados \u201cestilo Amazon\u201d.<\/li>\n\n\n\n<li><strong>C\u00f3mo automatizar <em>upsells<\/em> y <em>crosssells<\/em><\/strong> con <strong>inteligencia artificial.<\/strong><\/li>\n\n\n\n<li><strong>Automatizaci\u00f3n de cobros recurrentes con WooCommerce.<\/strong><\/li>\n\n\n\n<li><strong>C\u00f3mo automatizar promociones y descuentos.<\/strong><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Agenda del evento y colegas destacados<\/h3>\n\n\n\n<p>Durante la jornada tuve el gusto de conocer nuevos colegas del mundo WordPress y de reencontrar a otros. Todos ellos reconocidos profesionales que abordaron una gran variedad de tem\u00e1ticas: desde <strong>programaci\u00f3n<\/strong>, pasando por la experiencia del <strong>trabajo remoto<\/strong>, hasta los <strong>negocios online<\/strong>.<\/p>\n\n\n\n<ol>\n<li>6 formas de monetizar tu WordPress. Carlos Ram\u00f3n Sanabria.<\/li>\n\n\n\n<li>C\u00f3mo escribir c\u00f3digo resistente al paso del tiempo. Andr\u00e9s Villareal.<\/li>\n\n\n\n<li>Dale valor a tu marca. Mat\u00edas Viera.<\/li>\n\n\n\n<li>Regression testing: no avances hacia atr\u00e1s. Mario Aguiar.<\/li>\n\n\n\n<li>C\u00f3mo iniciar un negocio online usando WooCommerce. Joaqu\u00edn Arambari.<\/li>\n\n\n\n<li>Lo que aprend\u00ed en 8 a\u00f1os de trabajo remoto. Elisa Budelli.<\/li>\n\n\n\n<li>WordPress.jsx. Dami\u00e1n Su\u00e1rez.<\/li>\n\n\n\n<li>No voy a hablar de seguridad. Alfonso Frachelle.<\/li>\n\n\n\n<li><u>Automatizaci\u00f3n de una Tienda Online en WooCommerce<\/u>. Sebasti\u00e1n Pendino.<\/li>\n\n\n\n<li>Sesi\u00f3n de \u201cPreguntas y Respuestas\u201d sobre Gutenberg. Mat\u00edas Ventura.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Agradecimiento a los organizadores y voluntarios<\/h3>\n\n\n\n<p>Quiero destacar mi agradecimiento a los <a href=\"https:\/\/2018.montevideo.wordcamp.org\/organizadores\/\">organizadores de la WordCamp<\/a> y a su iniciativa de comenzar con la <em>meetups de WordPress local<\/em> para luego culminar en este gran evento para <strong>170 asistentes<\/strong> que fue la WordCamp Montevideo.<\/p>\n\n\n\n<p>Todo esto no hubiera sido posible sin los <strong>voluntarios<\/strong> que se sumaron para coordinar y darnos soporte a todos los oradores. Para ellos tambi\u00e9n va un gran reconocimiento.<\/p>\n\n\n\n<p>\u00a1Ambos grupos, nos brindaron un trato incre\u00edble desde la recepci\u00f3n hasta la despedida de Montevideo!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>Ver m\u00e1s sobre eCommerce:<\/em><\/strong><\/h4>\n\n\n\n<ul>\n<li><a href=\"https:\/\/sebastianpendino.com\/experiencia-de-ecommerce-optima\/\">5 Estrategias para una Experiencia de eCommerce \u00f3ptima<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/estructura-categorias-web-ecommerce-seo\/\">SEO para eCommerce: C\u00f3mo estructurar las Categor\u00edas de tu eCommerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/modelo-ecommerce-tienda-online\/\">Modelo de negocio del eCommerce y comercio electr\u00f3nico<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/woocommerce-automatizar-marketing\/\">C\u00f3mo automatizar el marketing de una tienda online<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/sebastianpendino.com\/podcast\/ecommerce-internacional-oliver-socks\/\">E25 \u2013 eCommerce: De 0 al Mercado Mundial con una Tienda Online (caso Oliver Socks)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 24 de noviembre fui invitado a participar como WordCamp Speaker en la primera WordCamp de Montevideo, el mayor evento de la comunidad de WordPress; que esta vez se realiz\u00f3 en el World Trade Center Audit\u00f3rium de Montevideo (Uruguay). Mi ponencia trat\u00f3 acerca de c\u00f3mo automatizar un eCommerce o tienda online y espec\u00edficamente casos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[512],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Automatizaci\u00f3n de eCommerce y tiendas online - Sebasti\u00e1n Pendino<\/title>\n<meta name=\"description\" content=\"&quot;C\u00f3mo automatizar un eCommerce o tienda online&quot;. 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