{"id":9042,"date":"2017-03-26T09:09:14","date_gmt":"2017-03-26T12:09:14","guid":{"rendered":"https:\/\/sebastianpendino.com\/?post_type=portfolio&p=9042"},"modified":"2023-09-08T11:38:05","modified_gmt":"2023-09-08T14:38:05","slug":"landing-page-nomad-camps-retreats","status":"publish","type":"portfolio","link":"https:\/\/sebastianpendino.com\/portfolio\/landing-page-nomad-camps-retreats\/","title":{"rendered":"Landing page para captaci\u00f3n de leads. Incluye blog y contacto."},"content":{"rendered":"\n
\n

Landing page para captar de leads dise\u00f1ada por secciones en bloques, blog y p\u00e1gina de contacto. Sistema de captaci\u00f3n de emails contra descarga de gu\u00eda en PDF gratuita.<\/h2>\n<\/div><\/div><\/div>\n\n\n
\n
\"Mockup<\/figure><\/div>\n\n\n
\n

OBJETIVO:<\/strong> Dise\u00f1o<\/strong> y creaci\u00f3n de una\u00a0landing page para captar de leads<\/a>\u00a0(prospectos de ventas) basada en una clara estrategia de inbound marketing<\/a>. Validar<\/strong> la idea de negocio y detectar<\/strong> otros posibles destinos.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

\n

LANDING PAGE<\/h3>\n<\/div><\/div><\/div>\n\n\n\n
\n

Sobre la parte visible de la landing page se destaca el bot\u00f3n de descargar<\/strong> (en rojo) la gu\u00eda gratuita (call to action<\/a>) y un segundo bot\u00f3n que lleva a un scroll hacia abajo al siguiente bloque de secci\u00f3n.<\/p>\n<\/div><\/div><\/div>\n\n\n

\n
\"Parte<\/figure><\/div>\n\n\n
\n

CLAIM Y PROPUESTA DE VALOR<\/h3>\n<\/div><\/div><\/div>\n\n\n\n
\n

Se destaca el claim<\/strong> (lema o frase fuerza) del negocio y debajo se muestran por separado los puntos que componen la propuesta \u00fanica de valor<\/a> del modelo de negocio.<\/p>\n<\/div><\/div><\/div>\n\n\n

\n
\"Parte<\/figure><\/div>\n\n\n

CALL TO ACTION 2 (O ALTERNATIVO)<\/h3>\n\n\n\n
\n

Se destaca un segundo call-to-action<\/strong> de contacto. En el caso que el usuario ya haya descargado la gu\u00eda en PDF y regrese al sitio web, se facilita su descenso por el embudo de ventas<\/a>, destacando una forma directa de contacto<\/strong> con la empresa.<\/p>\n<\/div><\/div><\/div>\n\n\n

\n
\"Parte<\/figure><\/div>\n\n\n
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OTROS PRODUCTOS \/ SERVICIOS<\/h3>\n<\/div><\/div><\/div>\n\n\n\n
\n

Se a\u00f1aden nuevos destinos (productos) para validar la idea de negocio con la landing page<\/a>.<\/p>\n<\/div><\/div><\/div>\n\n\n

\n
\"Parte<\/figure><\/div>\n\n\n
\n

SECCI\u00d3N DE CAPTACI\u00d3N DE LEADS<\/h3>\n<\/div><\/div><\/div>\n\n\n\n
\n

Se opt\u00f3 por un bot\u00f3n de call to action destacado en rojo. Por encima de este se coloca la promesa y el beneficio<\/strong> de descargar el lead-magnet<\/a> en PDF. El bot\u00f3n conecta con un sencillo formulario de captaci\u00f3n realizado con Mailchimp. Al dejar los datos de contacto env\u00eda un link de descarga.<\/p>\n<\/div><\/div><\/div>\n\n\n

\n
\"Secci\u00f3n<\/figure><\/div>\n\n\n

<\/h3>\n","protected":false},"featured_media":9045,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"genesis-gutenberg","footnotes":""},"categories":[661],"yoast_head":"\nCreaci\u00f3n de Landing Page (One Page) + Leads | Portfolio \u2b50<\/title>\n<meta name=\"description\" content=\"Dise\u00f1o web de Landing page + Lead magnet. Incluy\u00f3: Blog, Contacto y descarga de Lead Magnet gratis en PDF. 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