{"id":6892,"date":"2016-06-08T14:25:47","date_gmt":"2016-06-08T17:25:47","guid":{"rendered":"https:\/\/wordpress-934528-3246107.cloudwaysapps.com\/?post_type=product&#038;p=6892"},"modified":"2021-07-23T09:11:46","modified_gmt":"2021-07-23T12:11:46","slug":"plantilla-buyer-persona","status":"publish","type":"product","link":"https:\/\/sebastianpendino.com\/academy\/recursos\/plantilla-buyer-persona\/","title":{"rendered":"Plantilla &#8211; Arquetipo de cliente (Buyer Persona)"},"content":{"rendered":"<p><strong>Qu\u00e9 es el buyer-persona?<\/strong><\/p>\n<p>Es una\u00a0representaci\u00f3n simplificada de nuestro cliente\u00a0(o potencial) construida a partir su\u00a0informaci\u00f3n demogr\u00e1fica, comportamiento, necesidades e intereses.<\/p>\n<p>Tambi\u00e9n se conoce a esta t\u00e9cnica con el nombre perfil del consumidor, lector ideal (para blogs) o cliente ideal (para ecommerce); y\u00a0 te ayudar\u00e1 a dar el primer paso antes de comenzar tu proyecto.<\/p>\n<p><strong>\u00bfPara qu\u00e9 sirve esta plantilla?<\/strong><\/p>\n<p>Este recurso te permitir\u00e1\u00a0recaudar y organizar la informaci\u00f3n de tus\u00a0clientes potenciales\u00a0y as\u00ed entender qu\u00e9 necesidades debe satisfacer tu\u00a0producto o servicio.<\/p>\n<p><strong>\u00bfQui\u00e9n puede beneficiarse?<\/strong><\/p>\n<ul>\n<li><strong>Para quien desarrolla su marketing internamente:\u00a0<\/strong>permite saber exactamente para qui\u00e9n se est\u00e1 creando contenido y c\u00f3mo dise\u00f1ar el producto \/ servicio para satisfacer al cliente.<\/li>\n<li><b>Para quien terceriza el marketing:\u00a0<\/b>permite comunicar de manera clara a la agencia o a un profesional, el p\u00fablico-objetivo (<em>target<\/em>) para las futuras campa\u00f1as captaci\u00f3n de clientes.<\/li>\n<\/ul>\n<p><strong>\u00bfQu\u00e9 puntos incluye esta\/s plantilla\/s?<\/strong><\/p>\n<ul>\n<li><strong>Nombre:<\/strong>\u00a0nombre ficticio que represente a este arquetipo de cliente.<\/li>\n<li><strong>Imagen:<\/strong>\u00a0imagen que se parezca a c\u00f3mo te imaginas a tu cliente ideal.<\/li>\n<li><strong>Trabajo\/Puesto de Trabajo.<\/strong><\/li>\n<li><strong>Horarios<\/strong>\u00a0de todas sus actividades diarias.<\/li>\n<li><strong>Nivel de salario:<\/strong>\u00a0importante para definir nuestra estrategia de precios.<\/li>\n<li><strong>Datos demogr\u00e1ficos:<\/strong>\u00a0edad, sexo, etc.<\/li>\n<li><strong>Criterios geogr\u00e1ficos:<\/strong>\u00a0d\u00f3nde vive, d\u00f3nde vivi\u00f3, h\u00e1bitos y costumbres locales.<\/li>\n<li><strong>Situaci\u00f3n familiar:<\/strong>\u00a0padre\/madre con hijos, casad@, divorciado, separado, soltero, etc.<\/li>\n<li><strong>Intereses.<\/strong><\/li>\n<li><strong>H\u00e1bitos.<\/strong><\/li>\n<li><strong>Caracter\u00edsticas personales.<\/strong><\/li>\n<\/ul>\n<p><strong><em>\u00bfProblemas para descargar la plantilla?<\/em><\/strong><br \/>\n<em>\u2013 No dudes en\u00a0<a href=\"https:\/\/sebastianpendino.com\/contacto\/\">contactar<\/a>.<\/em><\/p>\n<div>Este recurso\u00a0se incluyen dentro del programa de estudio de la <a href=\"https:\/\/sebastianpendino.com\/formacion\/mentoring-emprendedores\/\">Mentor\u00eda para emprendedores.<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descarga ahora la Plantilla Buyer Persona y Arquetipo de Cliente ideal.<\/p>\n<p><strong>Incluye:<\/strong><br \/>\n<i class=\"fa fa-file-excel-o\" aria-hidden=\"true\"><\/i> Plantilla en Excel<br \/>\n<i class=\"fa fa-file-powerpoint-o\" aria-hidden=\"true\"><\/i> Plantilla en PowerPoint<br \/>\n<i class=\"fa fa-edit\" aria-hidden=\"true\"><\/i> 100% editables<br \/>\n<i class=\"fa fa-file-text-o\" aria-hidden=\"true\"><\/i> Plantilla imprimible en PDF<br \/>\n<i class=\"fa fa-file-text-o\" aria-hidden=\"true\"><\/i> Plantilla ejemplo en PDF<\/p>\n<p><strong>Detalles:<\/strong><br \/>\n<i class=\"fa fa-lock\" aria-hidden=\"true\"><\/i> Descarga y pago seguro<br \/>\n<i class=\"fa fa-check-square-o\" aria-hidden=\"true\"><\/i> Acceso instant\u00e1neo<br \/>\n<i class=\"fa fa-television\" aria-hidden=\"true\"><\/i> Alta resoluci\u00f3n<\/p>\n<p><a href=\"#tab-description\">Ver m\u00e1s\u00a0<\/a><\/p>\n","protected":false},"author":1,"featured_media":19621,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar"},"product_cat":[353,358,466,355],"product_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Plantilla] Buyer-Persona y Arquetipo de Cliente ideal<\/title>\n<meta name=\"description\" content=\"Descarga plantilla buyer-persona, conocida como plantilla perfil del consumidor, lector ideal o cliente ideal; 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