{"id":15436,"date":"2019-11-22T09:34:10","date_gmt":"2019-11-22T12:34:10","guid":{"rendered":"https:\/\/wordpress-934528-3246107.cloudwaysapps.com\/?post_type=product&#038;p=15436"},"modified":"2021-06-23T11:24:21","modified_gmt":"2021-06-23T14:24:21","slug":"calendario-editorial","status":"publish","type":"product","link":"https:\/\/sebastianpendino.com\/academy\/recursos\/calendario-editorial\/","title":{"rendered":"Plantilla &#8211; Calendario editorial para redes y blogs"},"content":{"rendered":"<h4>C\u00f3mo utilizar esta Calendario Editorial:<\/h4>\n<table>\n<tbody>\n<tr>\n<td><strong>VIDEO 1<\/strong><\/td>\n<td width=\"30\"><\/td>\n<td><strong>VIDEO 2<\/strong><\/td>\n<\/tr>\n<tr>\n<td><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PimQhPQwF84?rel=0&amp;\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/td>\n<td width=\"30\"><\/td>\n<td><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/8fkHr2KBO78?rel=0&amp;\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>VIDEO 1: C\u00f3mo descargar \/ C\u00f3mo empezar<\/p>\n<p>VIDEO 2: Temas seg\u00fan cada minuto en el video:<\/p>\n<ul>\n<li>8:00 Compartir con colaboradores, clientes, etc.<\/li>\n<li>9:30 Revisar cambios hechos por colaboradores<\/li>\n<li>10:12 C\u00f3mo duplicar pesta\u00f1as por mes<\/li>\n<li>11:16 Excel para trabajar off-line en tu dispositivo<\/li>\n<\/ul>\n<h4><strong>\u00bfQu\u00e9 es un Calendario editorial?<\/strong><\/h4>\n<p>Un calendario editorial (o calendario de publicaciones) es un <strong>cronograma del contenido que se producir\u00e1 y se entregar\u00e1<\/strong> a tus seguidores \/ lectores a trav\u00e9s de diferentes canales, incluidos tu blog, redes sociales, boletines de noticias por correo electr\u00f3nico, etc. en una secuencia de tiempo espec\u00edfica.<\/p>\n<h4 id=\"equipo\">Plantilla para Trabajo en Equipo<\/h4>\n<p>Contar con esta plantilla en formato Google Sheets te permitir\u00e1 compartir con tus colegas, editores, redactores, community manager, etc para que cada uno pueda ir actualizando sus avances y controlando las tareas.<\/p>\n<p><strong>ROLES DE TRABAJO EN EQUIPO:<\/strong><br \/>\nPodr\u00e1s asignar los siguientes roles nativos de Google:<\/p>\n<ol>\n<li><strong>Solo lectura:<\/strong> para tus clientes que quieran ver tus avances.<\/li>\n<li><strong>Solo comentar:<\/strong> para tus clientes que aparte quieran comentar.<\/li>\n<li><strong>Editar, comentar:<\/strong> para tus editores.<\/li>\n<li><strong>Propietario:<\/strong> tiene todos los permisos y puede a\u00f1adir o quitar usuarios.<\/li>\n<\/ol>\n<p><strong>HISTORIAL DE CAMBIOS:<\/strong><br \/>\nEn el caso de trabajar en equipo y dar el rol de editor a parte de tu equipo, el Calendario Editorial para Redes te permite tener un control completo de cada cambio que se haya realizado con una funci\u00f3n nativa de Google Sheets llamada de Historial de Cambios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15445 size-full\" src=\"https:\/\/sebastianpendino.com\/academy\/wp-content\/uploads\/2019\/11\/calendario-editorial-historial-de-cambios-google-sheets-opt.png\" alt=\"calendario-editorial-historial-de-cambios-google-sheets\" width=\"720\" height=\"304\" srcset=\"https:\/\/sebastianpendino.com\/academy\/wp-content\/uploads\/2019\/11\/calendario-editorial-historial-de-cambios-google-sheets-opt.png 720w, https:\/\/sebastianpendino.com\/academy\/wp-content\/uploads\/2019\/11\/calendario-editorial-historial-de-cambios-google-sheets-opt-370x156.png 370w, https:\/\/sebastianpendino.com\/academy\/wp-content\/uploads\/2019\/11\/calendario-editorial-historial-de-cambios-google-sheets-opt-643x271.png 643w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p style=\"text-align: left;\"><em>Podr\u00e1s saber qui\u00e9n ha modificado cada celda y volver atr\u00e1s con los cambios.<\/em><\/p>\n<p><strong>EN RESUMEN:<\/strong> Ideal para trabajar en una misma oficina o en remoto (a distancia) y compartir el Calendario Editorial de manera sencilla.<\/p>\n<h4>\u00bfCu\u00e1les puntos incluye esta plantilla de Calendario Editorial?<\/h4>\n<ul>\n<li><strong>Canal:<\/strong>\u00a0red social, web, blog, email marketing, otros.<\/li>\n<li><strong>Fecha y hora<\/strong>\u00a0de publicaci\u00f3n. Conviene registrarla para saber cu\u00e1ndo podremos\u00a0<strong>reproponer<\/strong>\u00a0este mismo contenido en el futuro.<\/li>\n<li><strong>Responsable<\/strong>\u00a0de crear o publicar el contenido.<\/li>\n<li><strong>Estado de publicaci\u00f3n:\u00a0<\/strong>pendiente, aprobado, en revisi\u00f3n, etc.<\/li>\n<li><strong>Tipo de contenido:<\/strong>\u00a0art\u00edculo del blog, contenido de terceros, video live, webinar, promoci\u00f3n, historia, imagen, video y otros.<\/li>\n<li><strong>T\u00edtulo para las redes:<\/strong>\u00a0esto nos ayuda a pensar t\u00edtulos que capten la atenci\u00f3n.<\/li>\n<li><strong>Texto (Copy):\u00a0<\/strong>o sea el contenido en formato texto. Esto nos recuerda que debemos generar interacciones y comentarios.<\/li>\n<li><strong>Imagen\/Video para las redes:<\/strong>\u00a0puede tratarse tambi\u00e9n de un GIF animado.<\/li>\n<li><strong>Link para las redes:<\/strong>\u00a0no olvidemos nuestro enlace ya acortado con alg\u00fan \u201cacortador\u201d al estilo\u00a0bit.ly\u00a0para ahorrar caracteres y seguir mejor los clics del usuario.<\/li>\n<\/ul>\n<h4><strong>\u00bfPara qu\u00e9 sirve el calendario editorial?<\/strong><\/h4>\n<p>Un calendario de publicaciones sirve para organizar la creaci\u00f3n y publicaci\u00f3n de tus contenidos en redes sociales, blogs, email marketing, etc.<\/p>\n<h4>\u00bfPor qu\u00e9 es tan importante el Calendario Editorial?<\/h4>\n<p>La creaci\u00f3n y publicaci\u00f3n constante de contenido te permitir\u00e1 comenzar una conversaci\u00f3n y establecer una relaci\u00f3n de confianza con tus clientes actuales y potenciales.<\/p>\n<h4><strong>\u00bfQui\u00e9n puede beneficiarse?<\/strong><\/h4>\n<p>La plantilla nos puede servir tanto\u00a0<strong>como consultores<\/strong>\u00a0que vamos a realizar el trabajo para un cliente o\u00a0<strong>como emprendedores<\/strong>\u00a0si necesitamos organizar una campa\u00f1a en todas nuestras redes sociales.<\/p>\n<p><strong><em>\u00bfProblemas para descargar la plantilla?<\/em><\/strong><br \/>\n<em>&#8211; No dudes en <a href=\"https:\/\/sebastianpendino.com\/contacto\/\">contactar<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descarga ahora la plantilla para campa\u00f1as de marketing digital.<\/p>\n<p><strong>Incluye:<\/strong><br \/>\n<i class=\"fa fa-file-excel-o\" aria-hidden=\"true\"><\/i> Plantilla editable en Google Sheets<br \/>\n<em>(para Equipos de personas online \u00bb <a href=\"#equipo\">Ver m\u00e1s<\/a>)<\/em><br \/>\n<i class=\"fa fa-file-excel-o\" aria-hidden=\"true\"><\/i> Plantilla editable en Excel<br \/>\n<i class=\"fa fa-edit\" aria-hidden=\"true\"><\/i> 100% editable<\/p>\n<p><strong>Detalles:<\/strong><br \/>\n<i class=\"fa fa-lock\" aria-hidden=\"true\"><\/i> Descarga y pago seguro<br \/>\n<i class=\"fa fa-check-square-o\" aria-hidden=\"true\"><\/i> Acceso instant\u00e1neo<br \/>\n<i class=\"fa fa-television\" aria-hidden=\"true\"><\/i> Alta definici\u00f3n<\/p>\n<p><a href=\"#tab-description\">Ver m\u00e1s\u00a0<\/a><\/p>\n","protected":false},"author":1,"featured_media":15437,"comment_status":"open","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"product_cat":[358,466],"product_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\uddd3\ufe0f Calendario Editorial para Redes y Blogs [Plantilla] - Descargar<\/title>\n<meta name=\"description\" content=\"Calendario Editorial \ud83d\uddd3\ufe0f o calendario de publicaciones para tus Redes Sociales o Blog. 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